CANNES LIONS SET TO LAUNCH YOUNG LIONS PR COMPETITION IN PARTNERSHIP WITH ICCO

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International PR trade body to partner with Cannes Lions on the new contest for the up-and-coming PR stars

Cannes Lions International Festival of Creativity will this year launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent.

Supported by The International Communications Consultancy Organisation (ICCO), the Young Lions PR competition will see teams of two people – PR professionals aged 28 years or younger working as Assistant Account Executives, Account Executives, Senior Account Executives or Account Managers for PR agencies and consultancies – who have been through a pre-selection process in their own country, set up the by local Cannes Lions representatives, put their skills to the test and compete at an international level.

Once in Cannes, the competing teams will be set a brief by a charity or non-profit organisation that will act as the ‘client’. The aim of the 24-hour competition is to show how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. The competition will allow some elements of creative to be produced by the contestants that can be used when they present their strategy to a selected jury.

Gold, Silver and Bronze medals will be presented to the winners with the Gold winners being honoured during the Creative Effectiveness, Promo & Activation, PR and Direct Lions Awards on Monday 16 June.

 

“As we continue to strengthen and amplify Cannes Lions’ efforts to provide rising stars with unique learning opportunities, the Young Lions PR competition will complement our existing contest offerings and give budding PR professionals a unique experience and a global platform that will help their career prospects. We are delighted to count on the support of the ICCO for this competition.”

Steve Latham, Cannes Lions’ Director of Talent and Training

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“ICCO is focused on the future of the global PR industry and we see the Cannes Lions festival as a one-of-a-kind world stage to showcase the enormous potential and creativity of our young talent. We are delighted to help debut the Young PR Lions competition and eager to show our stuff among the best and brightest in Cannes this summer.”

David Gallagher, ICCO President; Senior Partner and CEO EMEA of Ketchum
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ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. www.iccopr.com

 

The Cannes Lions International Festival of Creativity will take place 15-21 June 2014, in Cannes, France. A comprehensive learning programme designed to accelerate essential training across all career levels and disciplines is available during the event as well as Young Lions Competitions for Print, Media, Cyber, Film, Design and Marketers. For further information or to register to attend, please visit

www.canneslions.com

General Assembly of the Communication Consultancies Association of Turkey has elected the new Board

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Communication Consultancies Association of Turkey (İDA), the only representative of the companies in communications consultancy sector in Turkey and gathering 27 leading companies of the sector together, held its Ordinary General Assembly Meeting.

Istanbul, January, 2015 – Işıl Arıdağ (Ünite İletişim) has been elected as the new Board President of the Communication Consultancies Association of Turkey, the Turkey branch of the International Communications Consultancy Organisation (ICCO).

Dr. Arın Saydam (Bersay Communications), Emine Çubukçu (Ogilvy Public Relations), Esra Şengülen Ünsür (Artı), and Özge Uzun (Lobby PR) have been elected as the full members to the new Board of Directors of İDA.

Melek Manisalı (M3 Public Relations), Ufuk Çarşıbaşı (Communication Partner), Serhat Özkütükçü (Denove PR), Seda Yalçın (Weber Shandwick), and Mustafa Kaya (Lorbi Advertising) are selected as the reserve members to the Board of Directors.

The Supervisory Board is elected as Nihal Aydoğan (Medyaevi), Ertuğrul Kale (Greenactive), and Necla Zarakol (Zarakol). Members of the Ethical Board are elected as Barika Göncü (BG Communications), Cengiz Turhan (Grup 7), and Meral Saçkan (MPR). Meral Saçkan (MPR), Necla Zarakol (Zarakol), Cengiz Turhan (Grup7), Figen İsbir (Excel Communications), and Cem İlhan (Tribeca), former chairpeople of İDA, are elected for the Advisory Board.

President Işıl Arıdağ: “We aim for a healthy and sound ground for sustainable and efficient growth”

Işıl Arıdağ, the new President of the Communication Consultancies Association of Turkey, made the following statement to the members at the General Assembly meeting: “Our priority will be building a healthy and sound ground for our sector to maintain its earned position. Sustainable and efficient growth is only possible in a strong sector. Financial reinforcement means investing in our human resource, education, training and technology, increasing the service quality, and creating value for the shareholders, human resources, clients, media, and society.

We can see how large our effect on the economical and social development of Turkey is by the sum of all communication partner companies and brands. We must focus on our stake in this business success. This is the real value we create in addition to our total economical value and employment.

It is our duty to manage this strong environment correctly with an ethical and responsible understanding. Our reputation lies in our power. We believe we can achieve our goal only working with common sense and consistent cooperation. Regardless of full or reserve member, we have agreed to work together as the entire Board of Directors. The Advisory Board which is established this year is also our chance. Existence of the Ethical Board is of great value to us.

Our sector is an indispensable one in the world; its definition and value is known clearly, and it earns respect. In order to transform the existing potential in Turkey to energy in the shortest time possible, we will determine and implement the methods for healthy, sustainable and efficient growth together with our valuable stakeholders, including our human resources, clients, media, public authorities, academic circles and opinion leaders with a common understanding.”

2 important breakthroughs by the Communication Consultancies Association of Turkey (İDA)

Advisory and Ethical Boards are established

Aiming to improve the Public Relations and Communications Consultancy sector, increasing its reputation and service standards, the Communication Consultancies Association of Turkey has made an important change this year and established the Advisory Board consisting of the former presidents of İDA. Advisory Board will add value to the Board of Directors and its members with their experience, and ensure the continuity of valuable information.

İDA has also established an Ethical Board in order to raise awareness against unfair competition, informal activities and unethical acts in the sector. Adopting the Professional Ethics Principles since it was founded, İDA expects from the companies, who want to become a member, to sign the Professional Ethics Principles as a membership pact. This document has been adapted from the professional ethics principles and declarations adopted by the IPR, IPRA, CERP and ICCO, and aims to protect the professional values and reputation of İDA members and communications consultancy profession.

 

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About the Communication Consultancies Association of Turkey (İDA)

The Communication Consultancies Association of Turkey (İDA) was founded for improving, expanding and increasing the reputation of the public relations sector which the member companies operate in; increasing awareness in the sector against unfair competition, informal activities and unethical acts; ensuring that the companies receiving service from the sector to have access to accurate information about the sector; and ensuring that the members act jointly without damaging their solidarity and competitive environment against the problems of the profession and the market, to set an example by observing the international service standards and codes of conduct, and to increase their service quality by increasing their professional performances and management skills. İDA, the corporate representative of the communications consultancy sector in Turkey where only the companies can become a member of, is the Turkey branch and representative of the International Communications Consultancy Organization (ICCO). http://www.ida.org.tr/

Agency Confidence Soars, Reports Global PR Body

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The ICCO Trends Barometer for Q3 2013 reports rising agency confidence in the future, backed by high levels of new business activity. Agency heads reported strong confidence in their agencies’ prospects, with client budgets stable or growing. The one area of concern for bosses remained over-servicing levels, which continue to increase.

It also reveals an overwhelming belief among agency heads (93%) that measurement and analytics in PR has never been more important.

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A quarter of respondents reported client budgets to be growing, with the number reporting the opposite down from 16% to just 13%. The majority of respondents (62%) saw stable client budgets.

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Agencies continue to see high levels of new business activity, with 74% of agency heads describing their businesses as ‘busy’ or ‘very busy’ – a rise of nearly 7% from the previous quarter.

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As seen in previous quarters, over-servicing continue to increase. Close on a third (29%) of respondents reported it as having grown ‘marginally’ or ‘significantly’ – a rise on levels in Q2 (26%). Only around one in ten respondents reported a decrease.

 

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Agency heads reported significantly greater confidence in their consultancies’ prospects in Q3 than in Q2. Net confidence levels rose from +18 to +39%.

Measurement

This quarter, we asked some additional questions to get more insight into the way agencies worldwide approach the question of measurement and analytics in PR.

Measurement and analytics in PR has never been more relevant or important, according to 93% of responses.

It follows a number of speakers at the ICCO Summit in Paris all agreeing that measurement and analytics was an element part of the PR consultancy of the future.

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In the Q3 Barometer, nearly 60% of respondents said clients were showing more interest in measurement than they were two years ago.

However, some ICCO members remain to be convinced of the importance of measurement with 59% of people taking part in the Barometer survey saying it was “too complex” and 29% saying measurement only “looks backwards”.

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“These are encouraging figures from ICCO members that ‘measurement matters’. I was particularly interested to see the 60% figure of clients taking more interest in measurement now which backs up AMEC’s own research that clients are driving the PR member company interest in measurement.”
Barry Leggetter, Executive Director, AMEC
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Leggetter said efforts need to continue to show PR professionals that measurement was not as complex as they perhaps imagined to integrate measurement into their PR work.

 

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“PR leaders increasingly recognise the importance of evaluation for the future of our industry. Crucially, they are practical rather than idealistic in how to make measurement an integral part of our work. It can’t just be retrospective. It has to be intelligent, but also manageable. ICCO and AMEC will work tirelessly to ensure that those requirements are met.”
Francis Ingham, ICCO Chief Executive
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ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms.

Members of the board of national PR consultancy trade associations were surveyed online during November. Respondents based in 22 different countries participated.

[1] Participating countries: Austria, Belgium, Brazil, Bulgaria, Croatia, France, Germany, Greece, India, Italy, Netherlands, Norway, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Turkey, UK, USA.