The Dutch Association of public relations consultancies VPRA today officially joined the International Communications Consultancy Organisation (ICCO) as its 29th member association.
ICCO’s membership is comprised of national PR associations in the Americas, Europe, Asia, Africa and Australasia. Collectively these associations represent over 1700 public relations consultancies.
VPRA is the biggest national PR association in Netherlands, covering over 50 independent consultancies and global network affiliates in the country.
From now on the VPRA members will be able to benefit from a range of ICCO services such as training, industry data, international agency referral service, and discounts for international PR events such as the recent ICCO Summit in Paris. All VPRA members will receive their individual copy of the World PR Report that ICCO recently produced with The Holmes Report.
VPRA Secretary Serge Beckers (pictured), who works as a managing consultant for Wisse Kommunikatie, will join the ICCO Board of Management as an official representative for Netherlands.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms.