Representatives from 20 different countries came together for the ICCO European Group meeting in Budapest on 7-8 June, hosted by HUPRA, the Hungarian PR association. Krisztian Szabados, Flow PR (an Edelman Affiliate) began with an eye-opening insight into the rapidly changing Hungarian media landscape and challenges for PR professionals. Hanning Kempe, Managing Director, FlieshmanHillard Germany, then spoke about the successful “agency surfers” project that has seen German students take part in a PR exchange across numerous Euorpean cities in a scheme that could be replicated across Europe. The group exchanged GDPR approaches, pitching best practice and progress on ICCO business matchmaking initiatives.

The afternoon session was attended by trade media and featured talks from The European Innovation in Politics Institute, Austrian Red Cross, FliehsmanHillard, Mitchell Communications and the Young PR Lion Winners Medina Paloma, ACG and Haadnagy Luca, HPS Experience.