What attendees learn
How to:

• Discover the many ways LinkedIn is a powerful tool for PRs
• Set up a company page that grabs attention
• Amplify your company or client’s visibility with LinkedIn’s SEO advantages
• Make your company page highly searchable within LinkedIn
• Optimise employees’ public profiles
• Use LinkedIn’s influencer programme to benefit your company or client
• Take advantage of Elevate – LinkedIn’s new paid tool
• Learn how to best engage in LinkedIn Groups to bolster your company or client’s profile
• Build a network and connect with journalists
• Create the best content and segment messaging within company pages for better targeting
• Market events on LinkedIn for maximum coverage
• Make the most of LinkedIn as a source of content and insight, and discover Pulse
• List all your forthcoming events for maximum coverage
• Run powerful polls for great PR, valuable insight and engagement
• Source talent
• Use SlideShare to create shareable content
• Utilise LinkedIn’s paid-for tools and advertising options
• Incorporate LinkedIn into your wider strategy
• Evaluate your campaigns in a meaningful way

Type: Webinar

Level: Intermediate

Trainer: Natalie Hughes MPRCA