Our first masterclass was held on March 10, 2022, and was instructed by Fanclub PR Director, Paul Lucas.

Case: Award-winning campaign; Mount Recyclmore.

Mount Recyclmore won three 2021 ICCO Global Awards, including the Event, Launch or Stunt and Technology awards, as well as the Grand Prix for campaign of the year.

More on Mount Recyclmore
Fanclub PR: “As the G7 Summit dawned in Cornwall, a giant recreation of Mount Rushmore, dubbed Mount Recyclmore, was unleashed. Made from 12 tonnes of discarded consumer technology, the aim was to raise awareness of the growing problem of e-waste and put re-commerce expert, musicMagpie, at the heart of the conversation. Result: every major news outlet in 74 countries, 38% of all musicMagpie trade-ins during the campaign were first time users, £30k raised for Wasteaid to fund an ongoing international e-waste education programme and a permanent residency at the Eden Project.”

Video: https://vimeo.com/567088716