Additional information
| Type | Live, Recording |
|---|---|
| Rate | Member, Non-Member |
How attendees will benefit
Attendees learn how to sharpen up their pitching skills; how to align their proposals with the client’s real objectives; how to make their pitches gripping and memorable; and how to manage various kinds of client behaviour during the presentation. The outcome: attendees will increase their win-rate.
Who should attend
This course is aimed at senior level and all those who would like to learn about pitching to win new business or to refresh and develop further their skills in this area.
What attendees will learn
- Getting on the long-list: profile, referrals, cold-calls, intermediaries
- Understanding procurement and making a positive impression
- Selling at the briefing; qualifying the opportunity
- Before the pitch: stacking the cards in your favour
- Pitch structure: format, content, script, visual aids, cast, theatre
- Pitch performance: engagement, memorability, role of juniors
- Follow-up before the result is announced
- Follow-up after the result is announced
