ICCO in Cannes – 2024
Join ICCO and Worldcom on the Little Black Book Beach (LBB Beach) in Cannes this June! With an impressive line-up of speakers and an audience full of top professionals in the PR industry, you won’t want to miss out on the opportunity to connect and network in a relaxed and friendly environment. Panel discussions at this year’s event are designed to educate and inspire, while also encouraging conversation and networking among attendees. The LBB Beach is the perfect place to introduce yourself and make new business contacts. So, come soak up the sun, enjoy the perks of Cannes, and connect with some of the best in the industry. See you on the beach!
Worldcom in Cannes with ICCO
Founded in 1951, The Worldcom Public Relations Group is a dynamic partnership of independent agencies in 49 countries, employing more than 2,000 PR professionals with a $300m combined revenue. ICCO is delighted to partner with the Worldcom to deliver the best for the PR industry at Cannes. Together we will work with sponsors and partners to host networking, content, podcasts, features analysis and reaction to the festival, awards and competitions.
Contact rob.morbin@iccopr.com for partner opportunities.
LBB Beach
Monday (17th) – Friday (21st)
Programme with Little Black Book Beach
Everyday 10:00 – 16:00
Open House and content followed by happy hour at 16:00
Location: Plage Croisette Beach, 65 Boulevard de la Croisette (Next to Mirimar Beach WPP)
“PR in Cannes” with Worldcom
Wednesday 19th June
PR in Cannes Content Sessions with Worldcom and UNDP
Bringing audiences creative panels, exciting interviews, and fun interactive sessions, highlighting world class PR work that will inform and inspire.
Case studies of new, different, unusual and innovative campaigns from Worldcom, the agency network overing 49 countries worldwide.
14:40 – 15:00 The New Playbook for International Sustainability Comms
- Host: Arun Sudhaman (CEO/Editor-in-Chief, PRovoke Media)
- Speakers: Corinna Voss (Managing Director, HBI), Anita Nahal (Director at Kaizo) and Mads Bech Larsen (Partner at Radius CPH A/S)
Sustainability credentials are a non-negotiable for consumers. Failure to communicate on climate can leave you out of customers and soon out of business. Politically, publics are increasingly demanding greener policies and governments that can be trusted on the environment – locally, nationally, and internationally. So how can brands, organisations and governments ensure their messages are landing across a wide range of audiences and cultures? Juggling tone, science, trust, complexity, and intense scrutiny requires a new playbook.
15:00 – 15:20 Creative Success in Earned Media - the Inside Scoop
- Host: Rhodri Harries (Managing Director at Kaizo)
- Speakers: Bill Imada (Chairman and Chief Connectivity Officer, IW Group), Patrik Schober (Managing Partner, PRAM Consulting), Steph Macleod (Director at Kaizo)
As we celebrate 15 years of the PR Lions in Cannes, this panel will dive into the creativity needed to deliver impact in earned media, and the increased value it now delivers from a corporate perspective. Despite the rise in AI innovation, human instinct and personal connections still matter in a world of news aggregation, blurred payment lines, with new partnership models and evolving strategies, all against a backdrop of distrust. Get the inside scoop with the top trade secrets to succeeding in this challenging new landscape.
15:20 – 15:45 Taking Over The Airwaves: How Weather Kids Earned Worldwide Attention
- Host: Chris Pratt, Managing Director, Burson
- Speakers: Randi Stipes (Chief Marketing Officer, The Weather Company), Derek Van Dam (Meteorologist and Weather Anchor, CNN), Boaz Paldi (Chief Creative Officer, UNDP), Carol Chan (Founder and Managing Director, Comms8), Deon Gjoni (Weather Kid)
In March this year, children from around the world took to the airwaves and broadcast a message of warning and hope about the impact of climate change on their future and an appeal for people to make a pledge to support action in climate. More than 70 broadcasters from around the world carried weather forecasts from children and many more covered the news of the forecasts. It was a story that truly took over the news across the world and across the political spectrum. Hear from the team that brought together partnerships that spanned the world and tackled the complexities of a campaign that won global recognition for the work of the UNDP in tackling the climate emergency.
15:45 – 16:10 Creativity for Good or Creativity for Survival?
- Host: Terry Savage (Global Chair The Marketing Academy)
- Speakers: Sergio Fernandez de Cordova (Executive Chairman PVBLIC Foundation), Vico Sharabani (Founder and CCO The Artery), Natalia Vasilyeva (EVP Marketing & Strategy at Anzu), Gilad Regev (Founder Kora), Marjan Blumberg (Strategic Communications & Advocacy Consultant, UNDP)
Join us for a dynamic panel exploring the creative forces behind the UNDP’s Weather Kids campaign, a groundbreaking initiative addressing the climate emergency. The session will explore and dissect the creative input, origination, and evolution of the campaign. Hear from leading innovators and other experts as they share their insights on leveraging creativity for impactful climate action. Discover how creative strategies can inspire global change and mobilize collective efforts toward a sustainable future.
16:00 – 18:00 PR in Cannes Drinks with Worldcom
The annual “PR Networking Drinks” will take place on LBB Beach with the PR Lion jury, Young PR Lions finalists, Creative Directors and ICCO’s global PR membership.
Don’t miss the chance to network with the brightest minds in the industry.
‘PR in Cannes’ is now fully booked. Join the waitlist for a chance to attend.
Sign up for the PR in Cannes 2024:
We look forward to supporting our members in the awards and seeing you on the Croisette!
How guests get in.
You will receive an email with a ticket from eventbrite, this gets you a wristband, making it possible for you to come and go, as you wish, all week.
Registering is not a guarantee of access, you will receive a confirmation from LBB regarding the Beach and seperately, from ICCO regarding the Welcome Drinks.
*ICCO and Worldcom are not official affiliates of the Cannes Lions International Festival of Creativity
Sponsors and Partners
Thank you to all 2024 sponsors and partners
