In every industry, some professionals follow the rules, and then there are cowboys.

In M&A, the “cowboy” is the advisor who:

• Chase deals without understanding the sector
• Promises sky-high valuations with no basis in reality
• Pushes speed over substance, risking value and relationships
• Disappears when things get tough

Recently, a potential client chose a firm that promised to supply just ten leads and work only on commission.
Sounds appealing, right?
The problem: there was no strategic targeting, sector insight, or thought to whether those “leads” were even serious buyers. That kind of scattergun approach often results in wasted time, damaged confidentiality, and, most painfully, a far lower price than the business deserves.

Selling a business is often a once-in-a-lifetime event.
You only get one shot to get it right.

Here’s the truth:
Real M&A value comes from deep sector expertise, disciplined process, and trust built over the years. Not from swagger, shortcuts, or “quick wins.”

If you’re thinking about selling your business, ask the hard questions.
Check the track record.
And watch out for the cowboy.

Your legacy deserves a trusted guide, not a wild ride.

#MergersAndAcquisitions #MarketingCommunications #BusinessSale #ExitStrategy #AgencyGrowth #FounderAdvice #BusinessValuation #StrategicExit #MandA #UKBusiness #CreativeAgencies #DealMaking