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International judging panel announced for ICCO Global Awards

ICCO is proud to announce the judges for the ICCO Global Awards 2016; the global showcase for the most effective PR from the world’s most talented practitioners.

The awards are the only internationally recognised awards programme purely based on effectiveness, measurement, results and impact for the global PR industry, and supported by PR trade associations representing 48 countries worldwide.

Entries are judged by an elite international panel of top PR practitioners who will consider excellence and effectiveness of PR work submitted from across the world.

David Gallagher, co-President of the jury said: “Much of the discussion in PR about earned, paid or owned media, or the changing nature of social media, or the importance of creative storytelling, or any of the other myriad topics we discuss, are largely academic. The thing that matters: results. What happened as a result of our activity in terms of behaviour, attitude or ideas? That’s what the ICCO awards emphasize – and that’s what makes them unique.”

 

ICCO Global Awards International Jury:

Co-President: Renee Wilson, President, PR Council (USA)

Co-President: David Gallagher, President, Growth and Development, International, Omnicom Public Relations Group (Global)

Poli Stuart-Lacey, Head of Communications, UK Government (UK)

Michael Schröder, Global President, IPREX (Global)

Michael Frohlich, CEO, EMEA, Ogilvy Public Relations (EMEA)

Victoria Wagner, CEO, Ketchum Germany (Germany)

Denise Kaufmann, CEO, Ketchum London (UK)

Lucio Bergamaschi, Director General, Below Communications and Media Relations (Italy)

Jean-Leopold Schuybroek, Chairman, Interel Belgium (Belgium)

Andrey Barannikov, CEO, SPN Communications (Russia)

John Ehiguese, Founder & CEO, Mediacraft Associates (Nigeria)

Dimitris Roulias, CEO, Out of the Box PR (Greece)

Sharon Murphy, Deputy CEO, Wilson Hartnell (Ireland)

Jürgen Gangoly, Managing Partner, The Skills Group (Austria)

Emine Cubukcu, Managing Director, Ogilvy Public Relations Istanbul (Turkey)

Kresten Schultz Jorgensen, Managing Partner, LEAD Agency (Denmark)

Bridget von Holdt, Executive Director, Glasshouse Communication Management (South Africa)

Grzegorz Szczepanski, CEO, Hill+Knowlton Strategies Poland (Poland)

Andras Sztaniszlav, Senior Consultant & Communications Strategist, PersonaR (Hungary)

Jelena Sarenac, Director of Corporate Communications, Henkel (Serbia)

Michaela Benedigova, Director and Partner, SEESAME Communication Experts, (Slovakia)

Katya Dimitrova, Managing Partner, Interpartners (Bulgaria)

Stian Lyberg, Consultant & Founder Partner, PR-operatørene (Norway)

Marina Haluzan, Information and PR Adviser, Croatia Control (Croatia)

Tatevik Pirumyan, Founder, Managing Director, Communication Management Group (Armenia)

Sari-Liia Tonttila, Managing Director, Ahjo Communications (Finland)

Gary Muddyman, Managing Director and CEO, Conversis (UK)

Aaron Kwittken, CEO, Kwittken Communications (USA)

Sconaid McGeachin, President & CEO, Africa, Middle East & Turkey, Hill+Knowlton Strategies (MENA)

Tanya Hughes, President, SERMO Communications (Global)

Isabelle Wolf, CEO & Founder, Kingcom (France)

Loretta Ahmed, CEO Middle East, Turkey & Africa, Grayling (MENA)

Barry Leggetter, CEO, AMEC (Global)

George McGregor, Managing Partner, Interel UK (UK)

Aye Verckens, Managing Director, Recognition PR (Australia)

Rakesh Thukral, Managing Director, Edelman India (India)

 

KEY DATES:

Final entry deadline: 02 November 2016

Shortlist Announced: 17 November 2016

Awards Night (St. Pancras Renaissance Hotel, London): 01 December 2016

 

For more information on entries the awards or attending the awards night, visit awards.iccopr.com.

AVE white paper: accepting a broke system is “surrender of the worst kind”

In response to Meltwater’s “Estimating the Real Value of Public Relations” white paper, the Public Relations Consultants Association (PRCA) and International Communications Consultancy Organisation (ICCO) have issued a joint statement condemning the support it gives to so-called advertising value equivalence (AVE).

Francis Ingham MPRCA, PRCA Director General and ICCO Chief Executive, commented:

“We are astonished that any credible measurement and evaluation professional would make the case for AVEs. AVEs measure absolutely nothing other than the vanity of those reporting them. I had hoped that the evaluation community had condemned them to the rubbish bin of history years ago.”

“To say that clients are used to them is to miss the point utterly. Some clients are indeed – but more enlightened ones know how meaningless they are, and have embraced the proper analysis of outcomes instead. Yes, there is further work to be done here, but accepting a broken system simply because some people are used to it is surrender of the worst kind. “

“The author makes much of the “Manhattan Beach Principles”. Frankly, I’ve never heard of them, and I doubt that anybody in the industry has. The principles that I believe in are the AMEC Barcelona ones, refreshed only last year, and endorsed by the PRCA, ICCO and the 33 associations ICCO represents.”

“I trust that Meltwater will repudiate this bogus paper with immediate effect.”

 

Boilerplate

About PRCA

Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 18,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 250 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

 

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

AMEC, ICCO and PRCA launch new version of guide to PR measurement

AMEC, the International Association for Measurement and Evaluation of Communication, the International Communications Consultancy Organisation (ICCO), and the PRCA,  the UK Public Relations Consultants Association, have today launched a new version of their web-based guide to public relations measurement.

The new-look guide, entitled ‘The PR Professionals Guide to Measurement’ was launched today at the ICCO Summit in Milan.

The simple, easy to use and navigate guide is available online at http://prguidetomeasurement.org/, which can be easily accessed on all platforms, including PC, tablet and smartphone.

Eight of the original 12 chapters have been replaced or refreshed by AMEC, ICCO and PRCA members, featuring case studies and best practice on PR measurement, top tips and latest thinking.

The guide’s authors include brand leaders, senior PR experts, and measurement experts such as ICCO President and Ketchum Europe CEO David Gallagher; Carma CEO Mazen Nahawi; Michael Frohlich, UK CEO / EAME COO, Ogilvy Public Relations and Ketchum Partner and CEO of Ketchum Global Research & Analytics, David Rockland.

Jeremy Thompson, Managing Director, Cision EMEA and Chairman of AMEC, said: “We are delighted to again partner with ICCO and PRCA in this comprehensive update of the PR Professionals Guide to Measurement.

“We know we are making real progress in educating PR professionals of the business benefits of using measurement. The new Guide is an important part of that work.”

PRCA Director General and ICCO Chief Executive Francis Ingham MPRCA said: “I am very happy to be launching this, the second edition of the PR guide to measurement. Coming soon after the launch of the Barcelona Principles 2.0, this guide places ICCO, the PRCA and our members alongside AMEC as key players in the effort to improve standards in evaluation across the PR industry.

Earlier this morning, ICCO launched the World PR Report in conjunction with The Holmes Report. The research that surveyed nearly 500 PR agency principals found the gap between the Americas and Europe narrowing. Last year, North American agencies were considerably more optimistic than those in Western Europe (8.46 compared to 7.28 on a scale of one to 10) but this year optimism levels were more similar (7.89 for North America, 7.44 for Western Europe).

Global optimism levels declined just a little from last year’s survey, with agency principals averaging a 7.62 when asked whether they were optimistic about the future of public relations in their market (compared to 7.69 last year and 7.50 in 2013) and a 7.52 (down from 7.6) when asked whether they expected profits to increase this year.

Notes to editors
The PR Professionals Guide to Measurement is available at http://prguidetomeasurement.org/.

About AMEC
AMEC
, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.

About ICCO
The International Communications Consultancy Organisation (ICCO)
 is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

About the PRCA
Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 18,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 250 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.
www.prca.org.uk

– See more at: http://news.iccopr.com/amec-icco-and-prca-launch-new-version-of-guide-to-pr-measurement/#sthash.eMkJBL7y.dpuf

ICCO welcomes refreshed Barcelona Principles

ICCO has welcomed the revised Barcelona Principles, following their launch by AMEC this morning in London.

The announcement of the Barcelona Principles 2.0 can be read here.

Francis Ingham MPRCA, PRCA Director General and ICCO Chief Executive said:

“These refreshed Barcelona principles are the latest significant step in the professionalisation of the PR industry.

“I’m proud of the role played by PRCA and ICCO members in 31 countries around the world, helping AMEC in its work.

“We will be planning evaluation at the heart of our work, not least via the ICCO summit in Milan next month.

“The industry needs to embrace measurement and evaluation if it is to continue growing in size and relevance. These new principles will be a fantastic help in doing so.”

 

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms. www.iccopr.com

Contact: ICCO General Manager, Binta Kristin Hammerich

binta.hammerich@iccopr.com

+44 (0) 2072336026

Special offer to ICCO members for top Stockholm conference!

Help shape the future of PR measurement!
Stockholm-2015-Winning-the-Game

 

ICCO members can help shape the future of PR measurement by taking part in a special session at the International Summit on measurement in Stockholm next month, the biggest event of its kind in the world.

The International Association for Measurement and Evaluation of Communication (AMEC), which is organising the Summit on June 3rd/4th, will be asking PR and communications professionals to help simplify measurement metrics in a major session at the conference. The Summit is being held at the Hilton Stockholm Slussen Hotel, Stockholm.

Francis Ingham, PRCA Director General & ICCO Chief Executive, will be taking part in the metrics session.

AMEC is giving ICCO members a special discount price on Summit registration because of its strategic partnership with ICCO.

One day attendance for the plenary day on June 3 is being offered at a price to ICCO members of only €400. Bookings can be made on this link. ICCO members can book for the two-day event (June 3rd/4th) for the special price of €554 using this registration link.

Barry Leggetter, CEO, of AMEC, said: “We will be presenting new research that will show the PR market, both professionals and their clients are confused by the multiplicity of measurement metrics that exist. We want Precis members to attend the Summit and help us shape what the future of simplified metrics would look like.”

More than 50 expert speakers from Europe, the US and Asia will be speaking at the Summit, which will be attended by more than 200 delegates. They include Stuart Smith, Global CEO of Ogilvy PR, who is flying in from New York and Nissan’s Global Communications chief, Jeff Kuhlman, a Summit special guest who will arrive from Japan.

Other top speakers are Alex Aiken, Executive Director of Government Communications, HM Government UK; Paloma Escudero, Director of Communications, UNICEF; Frida Roberts, Head of Communications Unit, The Swedish Institute; Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige; Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation; Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s; Edvard Lind, Head of Media Relations, Skanska AB Group Communications and other speakers from GE, Unilever and eBay.

 

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