Sapio Research is an award-winning, international full-service market research consultancy and has joined ICCO as Research Partners for 2022. Sapio offers quantitative and qualitative research, welcoming complex, challenging briefs. They can help to formulate the approach, to create the scope and design the process. This is done through ABC: Audience understanding, Brand research and Content research.

Jane Hales, Co-Founder and Director, Sapio Research said:

“I am delighted Sapio has become ICCO’s new exclusive research partner, this is an endorsement of our excellent relationship with the PR industry and ability to deliver Audience, Brand and Content Research. We look forward to working with ICCO and their member agencies around the world to deliver valuable work in 2022, including the World PR Report later in the year”.

Rob Morbin, Deputy Chief Executive, ICCO said

“Adding Sapio Research to ICCO’s roster of recommended partners will support our members around the world by offering quality, precise research with an international outlook. Facts and evidence are the cornerstone of good communication and quality research allows our members to develop storylines and decisions with confidence”

To find out more please contact Jane Hales, Co-Founder and Director, jane.hales@sapioresearch.com