PROI Worldwide is a network of some of the world’s most ambitious entrepreneurial firms, bringing together like-minded PR business owners. Now part of the ICCO membership of associations, direct members and partners, PROI Worldwide’s members will have access to ICCO resources, events, services and networks. Members can also benefit from increased visibility in and outside the global PR industry.

Ciro Dias Reis, Global Chair, PROI Worldwide and CEO, Imagem Corporativa, Brazil said:

“Many of the 85 PROI Worldwide agencies around the world are involved with the national associations that are the core of ICCO, and we are pleased to now better integrate at the global level as well. We are looking forward to being part of the ICCO community and fostering collaboration for our members among the global PR industry.”

Rob Morbin, Deputy Chief Executive, ICCO said:

“We are delighted to welcome PROI Worldwide into the ICCO family of members and partners. PROI members are shining examples of professional, progressive agencies that share the values of ICCO, striving for continuous improvement and high standards.”