PRCA to launch new professional association in Middle East and North Africa

The Public Relations Consultants Association (PRCA), the biggest PR association in Europe representing and controling over 18,000 Public Relations people has actually revealed the launch of PRCA MENA (PRCA Middle East and North Africa). PRCA MENA will be the expert subscription association to represent PR consultancies, in-house interactions groups, and individuals in the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Morocco and Egypt.

PRCA MENA will be co-chaired by MENA PR market leaders Loretta Ahmed, CEO Middle East, Grayling, and Mohamed Al Ayed, CEO, TRACCS. Establishing members consist of leading MENA consultancies Golin MENA, Memac Ogilvy, Fleishman Europe, Q Communications, MCS Action – the UAE branch and Middle East center of the Action Global Communications network, Sept Public Relations, Active (Digital.

The association will enable members to share best practices, participate in world class training, network with like-minded professionals, and assist to raise requirements in the industry. Working together with ICCO (International Communications Consultancy Organisation), PRCA MENA will offer a global structure within which its members can develop global networks and links to London.

Loretta Ahmed stated: “I am delighted to be given the chance to co-chair this excellent brand-new resource for the Public Relations industry in MENA. As a Fellow of the PRCA I am completely knowledgeable about its successes in the UK, and believe that this move will help the market here to grow, to enhance its professionalism, and to enhance its profitability.”.

Mohamed Al Ayed included, “PRCA and TRACCS discovered comparable synergies, passions and a vision for the development and advancement of the PR market in MENA in 2013 and have been working together carefully given that then. There is plenty for us to discover and plenty to impart to our international PR counterparts, and PRCA MENA will intend to facilitate this exchange of knowledge and know-how.”.

Francis Ingham, PRCA Director General & ICCO Chief Executive said: “I’m really happy to be announcing the latest PRCA leap forward– this time into the Middle East and North Africa under the leadership of Loretta Ahmed and Mohamed Al Ayed.

“By developing a new, lively association throughout the entire area, we will bring PR experts even better together, and raise standards even higher. The link with the PRCA in the UK, and its management of ICCO in 32 countries, will make the area fantastically well connected with the international Public Relations neighborhood.”.

The launch event will happen on March 8th in Dubai and PRCA Partner YouGov will remain in attendance, providing essential understandings into the interactions landscape of the MENA area.


Who we are: Founded in 1969, the PRCA is a UK-based PR membership body, operating in 45 countries around the world. We represent in excess of 20,000 people across the whole range of the PR industry. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.