M-Brain are Innovation Partners for ICCO Global Summit in Helsinki

The International Communications Consultancy Organisation (ICCO) is pleased to announce Finnish company M-Brain as the official Innovation Partners for the ICCO Global Summit 2017 in Helsinki.

M-Brain is a global information services company based in Helsinki with offices in 12 countries. Established in 1999 by its long time CEO Marjukka Nyberg, M-Brain offers a variety of services such as media, business and market intelligence solutions, strategic analysis and advisory assistance, consultation services, and online intelligence tools and technology.

The annual ICCO Global Summit brings together senior PR and communications professionals from around the world, and will this year take place on 5th – 6th October 2017 at Finlandia Hall, Helsinki in partnership with The Finnish Association of Marketing, Technology and Creativity (MTL). The event will see presentations from leading communications specialists, and will showcase solutions from top local and international brands.

Charlene Corrin, ICCO General Manager said: “We are very excited to bring the ICCO Global Summit to Helsinki, Finland, a city driven by design, culture, creativity, and ranked one of the world’s most innovative capitals. M-Brain is a company which is representative of these values, and we are thrilled that the conference delegates will get the opportunity to experience their expertise as part of the event this year.”

M-Brain’s understanding of data technology is reflected in its history of overcoming technological challenges since starting as a local media measurement and analysis company to becoming a successful and international company that combines their own “proprietary big data technology and human intelligence”.

Marjukka Nyberg, Founder and former CEO of M-Brain said: “We are delighted to be part of the ICCO Global Summit taking place here in Helsinki. As a company that got its start in the wake of the new age of digital communication we have been in the forefront of developing digital media intelligence services and tools for communications professionals. With some 450 employees placed in 13 countries we presently serve a whole range of companies, industries and governments. Our latest technology combines structured and unstructured data in a way that makes it easier for organisations to navigate in a changing business environment. We believe that communications professionals should be the enablers of effective decision-making, and we continue to develop solutions for this purpose.”

Delegates to the conference are also invited to attend the Gala Dinner hosted by MTL, which takes place on the evening of Thursday 5th October at the Scandic Park Helsinki.

Sari-Liia Tonttila, MTL Board member and Senior Advisor at Ahjo Communications Oy said: “I want to emphasise the importance of showcasing Finnish technology to the communication and marketing world in the ICCO Global Summit. I’m very happy to have M-Brain on board as a sponsor.”

For further information about the ICCO Global Summit in Helsinki please visit http://www.iccosummit.org.

Tickets for the MTL Gala Dinner can be purchased at: http://www.iccosummit.org/gala-dinner.

About ICCO:

ICCO is the global voice of public relations consultancies, with membership comprising national trade associations, networks, and agencies across 55 countries in Europe, Africa, Asia, the Middle East, the Americas and Australasia. Collectively these associations represent over 2,500 PR firms. ICCO’s major events include the ICCO Global Summit and the ICCO Global Awards, and ICCO is a proud sponsor of the Cannes Lions International Festival of Creativity and Young PR Lions. ICCO produces the World PR Report, an annual definitive study of the global public relations industry, and provides online training and qualifications across a range of levels and skill sets.