The International Communications Consultancy Organisation (ICCO) today unveiled Ketchum and Ogilvy Public Relations as the first two official supporters of this year’s Young PR Lions programme.
The programme, part of the Cannes Lions International Festival of Creativity, is officially sponsored by ICCO, representing its agency members in 29 countries around the world.
The inaugural Young PR Lions competition will see teams of PR professionals aged 28 or under representing their country in teams of two. Following the national pre-selection process, finalists will be sent to Cannes to compete at the international level, delivering a presentation for a non-profit organisation client in 24 hours that will be judged by a selected jury. Unlike its larger PR Lions equivalent, only professionals working in PR consultancies will be eligible to enter. Both Young PR Lions and PR Lions Award ceremonies will take place on Monday 16th June.
In February 2014, ICCO was announced as the official sponsor of the Young PR Lions competition, making it the first public relations professional body to establish close links with the Festival. As part of its Cannes sponsorship, ICCO will produce an online Guide to Cannes, highlighting best events for PR delegates; exhibit at the Palais de Festival during the Festival week; hold a social event before the PR Awards on Monday 16th June; and host post-Festival events and webinars showcasing Cannes best practice and winning campaigns.
Following the call to PR agencies to co-sponsor the initiative, Ketchum and Ogilvy PR are the first industry leaders to be confirmed as financial supporters.
ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. ICCO is a proud sponsor of the Young PR Lions competition at the Cannes Lions International Festival of Creativity.