Julia Kurbatova and Valeriya Yudina form one of the eleven teams from around the globe currently participating in the 5 day long, ICCO Next-Gen PR World Cup finals. As the competition period comes to a close today, October 18th, we wanted to take some time out to congratulate these talented finalists for making it to this stage. Over the last 5 days, all teams have worked to create and film a video pitch of an original campaign for a brief set by think tank, the International SOS Foundation. 

As of today, an international team of judges will score each pitch. Winners will be announced on October 21st. In a meantime, join us as we get to know just a little bit more about team Russia.

Julia Kurbatova,

Elefante Porter Novelli 

 

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Julia: I feel an unconditional love to my profession. I treat each project like my own child, so every project is special to me in their own way, because a piece of my soul is inside each of my campaigns.

Q: What does being creative mean to you?

Julia: For me, being creative means seeing the world from your own angle, filling everything with your own meanings, and being able to translate your vision and meanings to everyone.

Q: Favourite social media account to follow?

Julia: I really love popular now accounts in Telegram (Telegram is a popular messenger in Russia with it being about news from various spheres) like Русский маркетинг.

Valeriya Yudina, 

Elefante Porter Novelli

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Valeriya: I am proud of all my projects and campaign. We offer and execute a various tools and decisions for our clients. Of course, each campaign is unique. Nevertheless, there is something special about each of them.

Q: What does being creative mean to you?

Valeriya: Creative is unexpected insight for me

Q: Favourite social media account to follow?

Valeriya: I follow many social media accounts. The most interesting is Ruthless PR specialist in Telegram (Telegram is a popular messenger in Russia. The audience of Telegram is more than 600 million people around the world. After the global bug with WhatsApp, Facebook and Instagram early last week, the audience has grown by 70 million people). This account is about PR sphere, interesting cases, and marketing news.

 

The results of the 2021 PR World Cup will be announced on October 21st, across all ICCO platforms.