The PRCA, ICCO and AMEC have announced a number of high profile joint initiatives at the AMEC International Summit 2017, aimed at creating a broader understanding of measurement within the PR and communications industry.

Speaking at the AMEC International Summit in Bangkok, Francis Ingham MPRCA, Director General, PRCA, revealed that the PRCA, ICCO and AMEC are preparing to update their insights and bring a new event to the UK.

The three organisations will this year work together to develop the latest version of ‘The PR Professionals Guide to Measurement’, which is the definitive guide to public relations evaluation. It will be released in its third version, having originally been launched in 2013.

The simple, easy to use and navigate guide will be easily accessed on all platforms, including PC, tablet and smartphone, featuring case studies and best practice on PR measurement, top tips and latest thinking. The guide is international in focus.

The organisations will also work together to develop a new UK-based conference that will take place in London in September, which will bring to life the value and importance of meaningful measurement for the PR and communications industry. The event will include a series of high profile speakers who will soon be announced.

Ingham revealed the news as he spoke on the theme of ‘Why Measurement should be Non-negotiable’ at the Summit on Wednesday, alongside other key industry speakers. He said: “The PRCA and ICCO are utterly committed to supporting AMEC, which is a hugely important force in guiding the industry towards better measurement. 2017 will be the year when we take the industry to the next stage in its measurement and evaluation activities.”

Barry Leggetter FPRCA, CEO, AMEC, said: “We value the continued partnership and support we receive from the PRCA and ICCO. This is another great step as we work together to drive our industry forward.”