ICCO President: Cooperation with China is a great step ahead

The International Communications Consultancy Organisation (ICCO) and the Chinese International Public Relations Association (CIPRA) have signed a historic agreement for cooperation in Shanghai. Maxim Behar, ICCO President and Zhao Dali, Secretary General of CIPRA signed the agreement at an official ceremony in the presence of hundreds of delegates at the Shanghai International PR Summit. The agreement calls for an intensive exchange of information and training, regular meetings and the exchange of delegates in the Summits of both parties. There are also initial plans to organise an ICCO Summit in Beijing in 2020.

At the opening of the Summit, Maxim Behar underlined the importance of the relations with China for ICCO and also described the modern trends of developments of the public relations business globally.

Maxim Behar, ICCO President said: “It is my second visit to China within a couple of months and our meetings both with the CIPRA President Ambassador Li Daoyu and Secretary General Zhao Dali show that we have a lot of ideas and aims in common which will be very beneficial for our members. China is a strategic partner for ICCO and the fact that we signed the historic agreement for cooperation is a great step ahead in strengthening our professional relations.”

Zhao Dali, CIPRA Secretary General said: “We are very glad to have ICCO as our partner. The agreement we signed with President Maxim Behar shows that we have serious plans together and they will be of benefit to our PR communities. Cooperation with ICCO for us means cooperation with 48 countries from all continents globally which is a strategic aim for CIPRA and all its members. We participated at the ICCO Summit in Oxford this year, witnessed its great success and really look forward to potentially hosting ICCO members in less than four years in Beijing. We want to show to all of them the great achievements of Chinese PR business.”

About ICCO:
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations representing 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

About CIPRA:
The China International Public Relations Association (CIPRA), set up in April 1991 as a corporate body headquartered in Beijing, is a national organisation aimed at international cooperation in the field of public relations. Its mission is to strengthen the management of the PR industry, engage in PR study, practice and strategy-making for the industry in China; raise the social position of the PR industry and practitioners, and protect legitimate rights and interests of PR practitioners. The association also provides comprehensive services and training programmes for its members, and promotes the cooperation among PR organisations both at home and abroad.