Below are the finalist submissions from the inaugural (2021) ICCO Next Generation PR World Cup.
The cup aims to highlight the expertise of rising PR professionals from around the world. To qualify for the global final, teams competed and won tournaments at national or regional levels, overseen by their local ICCO PR associations. In each national competition, competitors fulfilled a brief set by a local charity in less than 48 hours. The winning pitch was then determined by a panel of judges. This year, 11 teams made it to the finals.
For this year’s finals, a brief was set by the International SOS Foundation. Each team then formulated creative campaign ideas and prepared video pitches on how their ideas can be executed practically. Submissions were then assessed by an international panel of judges.
Team Singapore’s Heather Seet & Victoria Brown
Mutant Communications’ Heather Seet and Victoria Brown represented PRCA Asia Pacific as team Singapore at the 2021 ICCO PR World Cup.
Heather and Victoria were crowned the official champions of the cup, going home with Gold in the finals. This is their winning pitch presentation.
View Heather and Victoria’s winning text submission
Team UK’s Elliot Payne & Sophie Webster
Elliot Payne & Sophie Webster represented Team UK at the 2021 ICCO PR World Cup. The two competed in the finals in October where they won Silver.
View Elliot and Sophie’s text submission
Team France’s Maria Da Silva & Vasileios Vrakas
Maria Da Silva & Vasileios Vrakas represented Team France at the 2021 Next Generation ICCO PR World Cup. The two competed in the finals in October where they won Bronze.
View Maria and Vasileios’ text submission