ICCO has launched a new Awards Partnership Program last week in Russia, with an agreement to support the PROBA Awards. This project aims to offer ICCO members more knowledge, experience and best practice in running industry awards programmes.
ICCO will provide its association and corporate members with a full package of know-how for the organisation of local awards, while also securing jury members, selecting judging criteria and providing general event management advice. ICCO’s mission is to raise the standard and quality of the member association’s awards, and provide the best exposure for campaigns in local markets.
Maxim Behar, ICCO President said: “We are very glad that we started this project – it will definitely bring many new benefits for our members, will make their local awards programmes much more prestigious, more professional, and have great international impact. Also, the usage of the ICCO brand will guarantee ethical and transparent procedures when selecting the winners, according to international standards.”
In Russia, ICCO has partnered with leading PR agency SPN Communications, on the PROBA Awards, and will also be working in close co-operation with the Russian PR Association AKOS.
Andrey Barannikov, CEO of SPN Communications said: “Needless to say how proud we are to have such an amazing community like ICCO to be our partner. With my colleagues from AKOS we are definitely going to raise the level of the Russian PR Awards and also we hope that the rest of the ICCO member countries will join us.”
ICCO is the global voice of public relations consultancies, with membership comprising national trade associations, networks, and agencies across 55 countries in Europe, Africa, Asia, the Middle East, the Americas and Australasia. Collectively these associations represent over 2,500 PR firms. ICCO’s major events include the ICCO Global Summit and the ICCO Global Awards, and ICCO is a proud sponsor of the Cannes Lions International Festival of Creativity and Young PR Lions. ICCO produces the World PR Report, an annual definitive study of the global public relations industry, and provides online training and qualifications across a range of levels and skill sets.
About SPN Communications
SPN Communications is one of the oldest and largest communication agencies in Russia and CIS. It was founded in 1990. There are four main offices: in Moscow, St Petersburg, Kiev and Almaty, together with the smaller branch offices in 20 large cities of Russia. The total number of employees is over 250 people. It held the first position in the National Rating of Communication Companies in 2012 and 2013, ‘The Best Agency of Russia and CIS’ according to The Holmes Report. SPN Communications is the first holder of the IPRA Golden World Awards, it was awarded with SABRE Awards sixteen times (the first and three-time winner of Global SABRE Awards). For eight years the agency was the part of the international Ogilvy Public Relations network and was called SPN Ogilvy. Since 2014 the company has been working as an independent agency under the name – SPN Communications. SPN Communications provides a 360-degree field of communication services.