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Where we’ll be at Cannes Lions
Thanks to our sponsors
Welcome to the PR professional’s guide to this year’s Cannes Lions International Festival of Creativity, brought to you by the International Communications Consultancy Organisation (ICCO), our major agency sponsors FleishmanHillard and WE, sub sponsors AMEC, Guinness World Records.
See the 2017 videos
Below are ICCO’s PR picks from the across the Palais programme, fringe festival and of course our own House of PR.
Find out where Google, Facebook, Spotify and others big name fringe folk will be here.
Monday 18 June
09:00-17:00
ICCO House of PR “Open House”
Find out more
Meeting and networking for PR at Cannes – please come to the house to meet, recharge, refresh and use wifi
ICCO House of PR
Cabana 3, Grand Palais Beach
11:00-11:45
Fire and Fury: The New Normal?
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Michael Wolff drew on unprecedented access to the most polarising presidency of our time to write “Fire and Fury: Inside the Trump White House”. Wolff will sit down with advertising legend Jeff Goodby to discuss what has changed since the book’s release, what Wolff sees in the future of the Trump presidency, and the evolving role of journalism in the age of social media.
Lumiere Theatre
Palais I
13:00-13:45
The Death of Masculinity and its Impact on Creative Communications
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In the wake of hundreds of harassment scandals and the #metoo and #timesup movements, it’s clear that the rules of masculinity are being rethought, re-imagined and revolutionized. Futurist Faith Popcorn, CEO of a strategic consultancy, will be joined by an outspoken panel of experts — Men’s Studies professor Michael Kimmel, Ph.D., drag queen Violet Chachki, and Amy Nelson, founder of a female co-working space. They will debate the emerging vision of masculinity, how our current Gender Wars will be resolved, and the role men will play in tomorrow’s culture. They will also reveal how the Death of Old-School Masculinity will transform creativity and how brands message consumers, especially as the Rise of Gender Fluidity also sweeps through society.
Lumiere Theatre
Palais I
14:00-15:30
Young Lions PR Briefing/Training
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Young Lions Briefing
CLS Campus
15:00-15:30
How to win a PR Lion
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Former PR Jury President Elise Mitchell and other jurors will talk about what makes an award winning campaign!
ICCO House of PR
Cabana 3, Grand Palais Beach
16:00-16:30
Speed Texting: Live World Record Attempt with GWR
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Come to the ICCO cabana to become a genuine world record holder. The top scorers will get the opportunity to have an official record attempt with the adjudicator on hand at 4pm every day. Which company will have the fastest thumbs!?
ICCO House of PR
Cabana 3, Grand Palais Beach
16:15-16:45
Future Consumer 2020
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Who will your consumer be in 2020? What will drive their behavior? And their spend? From technological advancements to demographic shifts, WGSN will uncover the key drivers of tomorrow’s consumers and reveal three key new consumer tribes you need to have your eye on. Discover who they are, what motivates them, and – most importantly – what they mean for you and your business.
The Forum
Palais I
16:30-17:30
ICCO’s Round the World Drinks
Find out more
PR professionals with a global remit or working across multiple regions are encouraged to come to the cabana for a drink and build their global professional network.
ICCO House of PR
Cabana 3, Grand Palais Beach
20:30-23:30
Cannes Lions 2018 Official Opening Party
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As the sun sets on the Cote d’Azur, mark the start of your Festival week with the official Cannes Lions Opening Gala. Eat, drink and party with your fellow Festival goers. With music provided by exciting breakthrough artists and DJ, this is a beach party not to be missed.
Carlton Beach
Tuesday 19 June
08:30-19:00
Young Lions PR Competition
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Young Lions Competition Area
CLS Campus
09:00-17:00
ICCO House of PR “Open House”
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Meeting and networking for PR at Cannes – please come to the house to meet, recharge, refresh and use wifi
ICCO House of PR
Cabana 3, Grand Palais Beach
15:00-15:45
Meaningful Connections Across Print, Digital, Film, Music and Entertainment
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As brands strive for more meaningful relationships with people, we invite you to join a distinguished panel of celebrities spanning print and online publishing, film, and the wonderful world of musical entertainment to discuss the role of meaningful content creation in our industry. They’ll explain how they will be using their platforms to make those crucial connections as well as the opportunities and challenges they think they’ll face in the coming year.
The Forum
Palais I
16:00-16:30
Speed Texting: Live World Record Attempt with GWR
Find out more
Come to the ICCO cabana to become a genuine world record holder. The top scorers will get the opportunity to have an official record attempt with the adjudicator on hand at 4pm every day. Which company will have the fastest thumbs!?
ICCO House of PR
Cabana 3, Grand Palais Beach
16:00-16:45
Future Brands
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If there’s one brand that knows how to speak, and sell, to Millennials, it’s Glossier. In less than three years, and with just 24 products, Glossier has become one of the biggest disruptors of the beauty industry with a hyper-engaged fan base and growth figures estimated at 300% year over year. We’ll sit down with their president and COO, Henry Davis, to discuss the secret to their success and what brands must do to keep up with their customers.
The Forum
Palais I
16:30-17:30
Global Women in PR Drinks Reception
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PR professionals with a global remit or working across multiple regions are encouraged to come to the cabana for a drink and build their global professional network.
ICCO House of PR
Cabana 3, Grand Palais Beach
17:00-17:45
Gènghǎode: What’s Driving China’s Creative Renaissance?
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With creative entrepreneurs, government support for start-ups, and a population willing to try new things, China is now a global hub of innovation. In this session, leaders from China’s burgeoning start-up industry talk with representatives from China Fortune 500 companies about what it means to start small in China, and how new business models and new creative processes are being spawned from the collision of East and West, and old and new.
Questions this session will answer:
- What is driving innovation in China?
- What comes first – disruptive business models driving innovation or innovation spawning disruptive business models?
- How important is a supportive entrepreneurial environment to creativity?
Debussy Theatre
Palais I
Wednesday 20 June
08:30-17:30
Young Lions PR Judging
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Young Lions Briefing Room
CLS Campus
09:00-17:00
ICCO House of PR “Open House”
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Meeting and networking for PR at Cannes – please come to the house to meet, recharge, refresh and use wifi
ICCO House of PR
Cabana 3, Grand Palais Beach
10:30-11:00
Why Brands Should Be Entertainers with ITV, Somethin’Else and Brit Awards
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The panel will include views from Steve Ackerman, Managing Director, Somethin’Else; Giuseppe De Cristofano, Director of Digital, BRIT Awards and Janine Smith, Head of Digital ITV
ICCO House of PR
Cabana 3, Grand Palais Beach
11:00-11:45
Fearless Change: A New Era of Boundary-less Marketing
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Brand, marketer, retailer – these terms are becoming interchangeable with the fusion of marketing and technology. Consumers can make transactions at any brand touchpoint, retailers must think like brands and brands are now acting as retailers. In such an environment, the retailer’s focus needs to change – the new proposition must be boundary-less marketing.
JD.com is using the concept of boundary-less marketing as its core methodology, redefining its retail marketing using adaptive, platform-focused creative ideas which work throughout the retail ecosystem. It’s a user-centric, data-enhanced theory that, when paired with AI, will revolutionise the retailing sector. In this session, JD.com will discuss the development of this methodology and what it means for consumers, brands and the media in China and beyond.
The Forum
Palais I
11:30-12:15
Live Podcast with Arun Sudhaman and Alan VanderMolen
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Join us, Arun Sudhaman, CEO & editor-in-chief, Holmes Report, and Alan VanderMolen, CEO, WE Communications, at the House of PR for a live podcast.
ICCO House of PR
Cabana 3, Grand Palais Beach
15:15-16:15
I Like to Watch! New Generation Visual Stimulation with Fleishmanhillard and Love+Dreams+Happiness (LDH)
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A picture can say 1,000,000 words around the world in seconds. Seeing isn’t always believing, but it’s wildly more popular than reading! Can the allure of a titillating double-take count as strategy? From visibility to the viral video to voyeurism, mastery of visual impact is embedding storytelling and engagement on a far deeper emotional and physical level. Creativity with advanced technologies is electrifying optics that move people further and faster than ever before.
Combining science, case studies and industry opinion, the panel will explore the emotional influence of innovative optics and how they are stimulating some of the past year’s most popular campaigns and communications. The panel will explore new dimensions of the visual experience, what it means for marketeers, the world today… and the world tomorrow! Led by entertainment impresarios, PR stalwarts and the freshest creative talent, the panel will also invite debate and questions from the audience.
Moderator: Arun Sudhaman, Holmes Report
Panelists:
- VERBAL, Creative Director of Japanese entertainment empire Love + Dreams + Happiness (LDH) — world-renowned DJ, producer and designer who collaborates with other industry greats, such as Pharrell Williams, Kanye West and will.i.am
- Kev O’Sullivan, FH London
- Roberto Pace, FH Sydney
- Candy Peterson, FH Dallas
ICCO House of PR
Cabana 3, Grand Palais Beach
16:00-16:30
Speed Texting: Live World Record Attempt with GWR
Find out more
Come to the ICCO cabana to become a genuine world record holder. The top scorers will get the opportunity to have an official record attempt with the adjudicator on hand at 4pm every day. Which company will have the fastest thumbs!?
ICCO House of PR
Cabana 3, Grand Palais Beach
16:30-17:30
ICCO’s Round the World Drinks
Find out more
PR professionals with a global remit or working across multiple regions are encouraged to come to the cabana for a drink and build their global professional network.
ICCO House of PR
Cabana 3, Grand Palais Beach
17:30-19:30
Cannes: Half Full or Half Empty
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At the halfway point of the Cannes Lion Festival, join industry peers to discuss which brands are dominating the conversation, the themes emerging so far and why all your predictions were wrong. Whether you’ve reached your midweek peak or you’ve hit rock bottom, the halfway point offers the ideal moment to take stock with a well-deserved breather. And, rest assured, there will be no half measures involved.
Cannes
Invite only
18:30-19:00
Young Lions PR Winners Announcement
Find out more
Work and Awards Hub
Basement
Thursday 21 June
09:00-17:00
ICCO House of PR “Open House”
Find out more
Meeting and networking for PR at Cannes – please come to the house to meet, recharge, refresh and use wifi
ICCO House of PR
Cabana 3, Grand Palais Beach
10:00-10:45
Insights with the PR Jury
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A panel PR Lion Awards jurors will give a de-brief from the night before looking at winners, those that didn’t win, taking questions and comparing to previous years.
ICCO House of PR
Cabana 3, Grand Palais Beach
10:15-11:00
A CMO’s Zeitguide to What Matters
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This session is exclusive to senior marketers attending Cannes Lions. Bringing together insight from his work with CMO clients, and the conversations throughout the week of Cannes Lions, Zeitguide’s Brad Grossman will cover the cultural and business forces commanding leaders and their organisations to embrace transformation.
Salle de Presse
The Brand Marketers’ Creative Summit, Palais I
12:50-13:30
What Will You Do Tomorrow?
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WGSN will give a first look at our top brand and marketing trends from this year’s Lions – separating the substance from the spin – and send you home equipped to make the changes you need to survive another year in the creative class.
Salle de Presse
The Brand Marketers’ Creative Summit, Palais I
13:00-13:45
Marketing to Deeply Polarised Societies
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Over the past few years, the chasms in many societies have increased to epic proportions. From Brexit to the current United States government, strong and divisive lines have been drawn on differing sides of issues and politics. This polarisation has many implications for society, but also for brands. How can brands reach key consumers on both sides of an issue? As Founder and Chairman of CP+B—the agency that has won more Grand Prix at Cannes in the past 17 years than any other agency, and the only agency to have won the Titanium Grand Prix three times—Chuck Porter has compelling insights on this issue. Join Chuck and his panellists for a riveting discussion. Questions this session will answer: How do marketers reach consumers on opposite sides of issues? What are some of the techniques to reach both sides? What is some of the psychology and reasoning that explains why and how this works?
Debussy Theatre
Palais I
13:30-15:00
Young Lions PR Competition De-Brief
Find out more
Young Lions Briefing Room
CLS Campus
16:15-16:45
Speed Texting: Live World Record Attempt with GWR
Find out more
Come to the ICCO cabana to become a genuine world record holder. The top scorers will get the opportunity to have an official record attempt with the adjudicator on hand at 4pm every day. Which company will have the fastest thumbs!?
ICCO House of PR
Cabana 3, Grand Palais Beach
16:30-17:30
ICCO’s Round the World Drinks
Find out more
PR professionals with a global remit or working across multiple regions are encouraged to come to the cabana for a drink and build their global professional network.
ICCO House of PR
Cabana 3, Grand Palais Beach
17:30-18:30
Pre-Awards Drinks Reception
Find out more
PR professionals with a global remit or working across multiple regions are encouraged to come to the cabana for a drink and build their global professional network.
Verriere Bar
Palais des Festival