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Influencer Trends Overview
Gordon Glenister, Global Head of Influencer
Marketing, Branded Content Marketing Association

Social Media and Influencer Trends (panel)
– New niche types of influencer
– New social media platforms and trends in different countries
– Examples of original and creative partnerships

• Flora Noble, Digital Influencer Manager, Oxfam
• Pete Tomlinson, Senior Digital Strategist, Porter Novelli
• Davnet Doran, Head of Brand PR, Britvic

Getting Results (panel)
– Performance based deals
– How do you measure success
– How best to work with influencers and manage relationships

• John Adams, Dad Blog UK
• Paula Herreros, Director, Be Influencers
• Louise Simpson, @beautifullydefected

In association Influence Global Podcast