The third instalment of the ICCO Awards Masterclass will be instructed by last year’s Strategy and Evaluation ICCO Global Award winners, Methods+Mastery, on their campaign, “Biden for President”.
Regardless of political views, this webinar will help participants learn how the agency used a high-level, data-based methodology to find middle ground between useful trends and the Biden camp’s core areas of interest to formulate a comprehensive strategy to meet their client’s needs. Methods+Mastery’s approach inspired community influencers and celebrity A-listers to become an integral part of the campaign’s execution.
Ultimately, the ‘Biden for President’ campaign accomplished and transcended digital impact to transform the United States’ political landscape. View the following video to learn more: https://www.youtube.com/watch?v=2TDVzfKtShM
June 15th’s masterclass will include a 45-50 minute in-depth presentation on all stages of the Biden for President campaign. PR and Comms professionals from all levels are welcome to join.
Registration information for June’s masterclass:
Date: June 15th, 2022
Time: 16:00 GMT/ 11:00am EST/ 16:00pm Central Africa Time
(Recordings will be available for anyone unable to attend the live session. If you would like to submit any questions ahead of the webinar, please send them to email@example.com)
Duration: 60 minutes (including 10-15 minute live Q&A session)
Level: Appropriate for all levels
Kate Whitney, SVP, Director of Staff – Kate helped launch Methods+Mastery in 2018 as part of the leadership team and serves as Director of Staff for the agency and a brand strategist / day-to-day account lead for YouTube and Google. Prior to Methods+Mastery, Kate has extensive experience spanning consumer tech, partnerships, sports sponsorship, finance, consumer retail, and healthcare industries developing brand narrative, integrated strategy and consumer activations.. Kate has a Masters in Mass Communication & Journalism from Fresno State University.
Kelly Baker, VP, Director of Planning & Strategy – Kelly joined Methods+Mastery in 2020 to create and lead its Planning & Strategy function. She oversees Planning work and M+M’s team of Planners globally, helping clients such as Google, IBM and Capital One Finance create work that drives real change. Before joining M+M, Kelly led Planning at FleishmanHillard in London. While in the role, she transformed the agency’s approach to Planning & Strategy, ensuring that compelling audience insight sat at the heart of all the agency’s work. She also created the agency’s first-ever team of Planning Apprentices, training the agency’s most promising strategists in planning skills.
Molly Hulsey, Account Director, Influencer Activation Lead – Molly Hulsey joined the Methods+Mastery team as an account director in August 2020 and as a celebrity and influencer activation specialist, focused on developing and activating integrated strategic campaigns that leverage the power of celebrity to reach key audiences for clients. Prior to Methods+Mastery, Molly served as a core member of the sports & entertainment group at FleishmanHillard for seven years, activating global campaigns for clients both in FH’s London office (2017-2020) and the firm’s St. Louis global headquarters (2013-2017). Molly’s specialty is finding unique and creative ways to put her clients in front of the right audiences, whether it’s getting Beyoncé to post an Instagram for U.S. Soccer or coordinating a wing-eating contest between James Corden’s parents and Rob Gronkowski for Buffalo Wild Wings. She has deep experience in developing brand narratives, integrated strategy, talent procurement and management, event activation and global media relations.
More about the ICCO Awards Masterclass series:
The ICCO Awards Masterclasses provide PR professionals with insight into some of the most impactful public relations and communications campaigns from leading agencies around the world.
A total of 6 free Masterclasses are scheduled this year, running in March, May, June, July, September and November.
Each webinar will feature a presentation on the full timeline of a campaign’s lifecycle, from the moment agencies receive a client’s brief to measuring the impact of each campaign after they were executed as well as a live Q&A.
To access our previous classes, please visit this page.