Every year, the Cannes Lions International Festival of Creativity explores the value of creativity in branded communications: from product and service development to the creative strategy, execution, and impact.

The five-day festival and awards provide industry professionals with access to pioneering consumer research, new ideas and emerging technologies which will help make and shape popular culture.

Background:
In 2013 ICCO gathered public relations (PR) agency leaders together from around the world and collectively agreed to ensure PR was adequately represented at the festival through both increased entries across all categories as well as a heightened presence at the festival. . Learn more.