ICCO is delighted to announce that AMEC, the International Association for the Measurement and Evaluation of Communication, is a sub-sponsor of the House of PR at the Cannes Lions International Festival of Creativity.

ICCO annually sponsors the Young Lions PR Competition and the House of PR, a beachside cabana venue designed as the hub for the PR and communications industry to connect and network at the Cannes Lions Festival.

As a not-for-profit association, ICCO partners with a select number of organisations to help fund the project and create a space for the community to learn and share ideas around the subject of creativity.

Francis Ingham, Chief Executive, ICCO, said: “The two elements of success in PR are creativity and effectiveness. So it’s brilliant news that the House of PR will bring them both together this year, as we welcome AMEC into –pretty much literally- our big tent! Another big step forward for our industry, as we put evaluation and measurement at the heart of PR and communications practice.”

Barry Leggetter, CEO, AMEC, said: “We see our sponsor involvement in Cannes as a logical extension of the strong collaboration we have already with ICCO and with the Cannes PR Lions.”

AMEC provides an advisory service for the Research and Measurement categories of the PR Lions awards, helping firms improve their entries through objective advice from industry professionals.

The House of PR will play host to interviews, panel discussions, live streaming and networking events from 18th – 21st June, 2017.

 

To find out more about ICCO’s activities at the Cannes Lions Festival, please contact: charlene.corrin@iccopr.com