28th June 2018
ICCO welcomed WE Communications President Alan Vandermolen for the Holmes Echo Chamber Podcast, interviewed by Arun Sudhaman, CEO, Holmes Report and a live audience.
“Holding companies aren’t buying PR agencies at the moment. Consolidation is not innovation – some groups are playing defence. For public relations to compete with the advertising industry, for example through film campaigns, it must be willing to adapt to changing demands. Communicators are often being relegated to the back room as they see their budget being given to the marketers”
Alan continued to give his no holds barred views on the evolution of the judging process at Cannes, giving his insights as 2018 juror, including which categories are easiest to win and which ones need to be dumped.
Listen to the full podcast here.