World Records are a fantastic way to draw attention to your brand and ICCO joined the fun by hosting live world record attempts at the House of PR throughout the week of Cannes Lions. Communications professionals and creatives came to the cabana to see if they could become the world’s fastest texter. After blood, sweat and tears, Rosie Baldwin, a videographer from London broke the world record with a time of 7.44 seconds.

Watch video here https://vimeo.com/276191095