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How much is my agency really worth today

24th October 2025/in Member Content

In today’s M&A market, premium valuations are going to agencies that demonstrate:

📈 Sustainable, predictable revenue streams
👥 Diversified client portfolios
🌍 Clear specialist positioning
🔄 Scalable systems and leadership
💡 A forward-looking edge in digital, AI and integration

In short, buyers pay for confidence in the future, not just performance today.

If you’d like to benchmark your agency against what buyers are paying, I’m happy to share insights from live deals we’re advising on.

Hendrik Stamm

Hendrik Stamm is an Account Manager at Edelman in Germany, with around six years' experience in strategic communications and public relations. As a trained business journalist, he uses his media background to create engaging stories and manage communications for clients in the retail and technology sectors. His areas of expertise include topic development, campaign planning and media relations. Since 2023, he has also contributed to the GPRA Young Professionals initiative, a German PR industry initiative for young communicators, where he has supported and mentored the next generation of PR talent in his role as co-chair. As a member of Generation Z, Hendrik was recognised as one of the industry’s rising stars when he was named to PR Report’s prestigious “30 under 30” list in 2023. Raised in Brussels (Belgium), Hendrik holds a degree in Economics from the University of Cologne, having completed a four-year programme in political and business journalism. This multidisciplinary background in journalism and economics provides a robust foundation for his strategic approach to communication. He brings a multicultural perspective to his work and is passionate about driving innovation and excellence in the communications industry.

Milena Stein

Milena Stein is a Junior Account Executive at fischerAppelt in Berlin, Germany. Since the start of her traineeship at fischerAppelt, she has specialized in PR and social media within the mobility and tourism sector, working with various key players in the industry. As an active member of the GPRA Young Professionals, a German initiative for young communicators, she works alongside other dedicated people from German agencies on sustainability issues in the industry and promotes the initiative's content via LinkedIn and Instagram. Following her Junior Year at a high school in Pennsylvania, USA, and her graduation from the Vocational School for Economics, she began her degree program at the University of Erfurt. Since her graduation in 2023, she holds a degree in Communication and Management. Milena wrote her bachelor’s thesis on promoting media literacy among young people and received the sponsorship award from the Erfurt Association for Communication and Media with her bachelor's thesis group.

Pratishtha Kaura

Associate Vice President, Edelman India

A coder-turned-creative communicator, Pratishtha Kaura brings over 14 years of experience in integrated marketing and strategic communications, leading brand storytelling for global and Indian organizations including Microsoft, EY, World Bank, Airtel, and vivo. Her career spans top consultancies such as Edelman, Genesis BCW, Archetype (formerly Text100) and MSL, where she has worked across corporate, technology, and consumer sectors. At EY India, she drove brand marketing and communications across the full POSE spectrum — Paid, Owned, Social, and Earned — and played a pivotal role in building narratives that cut through complexity with clarity and impact. Pratishtha has led award-winning campaigns for brands like Airtel, Pizza Hut, British Council, Telenor, and Khan Academy, earning accolades such as the Young Professional of the Year at Exchange4Media’s IPRCCA Awards (2019) and PRmoment India’s 30 Under 30 (2017). Beyond client work, she is passionate about mentorship, diversity, and future skills in the communications industry. A Council Member at WICCI’s PR and Digital Marketing Council, she actively works to build platforms that support and uplift women professionals. She is also a strong advocate for cross-generational collaboration, believing the future of communications depends on how we learn, share, and grow together. As a published writer and blogger, her bylines have appeared in The Times of India, The Huffington Post, PRmoment India, and Reputation Today, where she reflects on industry trends, leadership, and the evolving craft of storytelling. She now writes a biweekly column on her LinkedIn profile, reflecting on trends in communications, marketing, culture and more.

Massimo Moriconi

Global Vice President, ICCO

Massimo is CEO of Omnicom Public Relations Group Italy (FleishmanHillard, Ketchum, Porter Novelli). He is a Communications and Public Affairs Specialist with a solid background in different industries including healthcare, food & beverage, automotive & transportation, energy. Since 2015 Massimo has been a board member of ICCO (International Communications Consultancy Organization) which is the voice of public relations consultancies around the world. In Novembre 2020 Massimo was elected European President of the Organisation and, in September 2024, he was appointed as Global Vice President. Under Massimo’s leadership ICCO created several initiatives to prevent and fight mis-disinformation including pro-bono support to European Medicines Agency during Covid-19 infodemic (2021); White Paper on Communication Challenges for PR & Comms professionals (2022); Media Information and Education Pledge (2023) in partnership with Council of Europe, The Trust Project, EACD, GWPR, EUPRERA and AMEC; Future PR Student Competition in collaboration with EUPRERA (2024). Finally, in May 2025 ICCO launched Tackling Mis/Disinformation – A Global Digital Handbook for Communicators

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