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ICCO Summit 2016 to be held in Oxford, United Kingdom

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The PRCA is pleased to announce that this year’s ICCO (International Communications Consultancy Organisation) Summit will be taking place in Oxford, United Kingdom, between 29-30th September.

The ICCO Summit is a unique event that brings together senior practitioners from public relations consultancies around the world. With insightful talks, thought-provoking panel discussions, and lively networking drinks, the two-day event is a must for those wishing to engage with some of the most influential professionals in the industry.

Maxim Behar, President, ICCO, said: “Everyone in ICCO is looking forward to another successful Global Summit, taking place this time in Oxford. Oxford is a symbolic place for academia and knowledge and we will undoubtedly bring the best PR practitioners from all over the world. Many have noted that one of the most important issues in our industry recently is the convergence between advertising, PR and digital media, and we believe that this will be among the main topics of the Global Summit.

Francis Ingham MPRCA, Chief Executive, ICCO, said: “It is with absolute pleasure that we announce that the ICCO Summit 2016 is taking place in a location of such a high global standing. The Summit will, as always, bring together some of the biggest names from the global PR industry in a vibrant and exciting environment, and we will be tackling several of the biggest issues our industry faces.”

 

About PRCA

Who we are: Founded in 1969, the PRCA is a UK-based PR membership body, operating in 45 countries around the world. We represent in excess of 20,000 people across the whole range of the PR industry. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA currently has more than 350 agency members; over 250 in-house communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

http://www.prca.org.uk/

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations representing 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

http://www.iccopr.com/

AMEC International Summit on Measurement

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A big theme – and an even bigger ambition for London to be the biggest AMEC International Summit yet – that’s the aim for June 2016.

The 2016 Summit theme will be “Making Metrics Matter – Taking Measurement Mainstream”. It will address the key business issue that companies and organisations have of making measurement a mainstream part of their PR and communications outreach.

Barry Leggetter, AMEC CEO, said: “The theme gives AMEC a big opportunity once and for all to make a break-through in the way that measurement is seen.”

Already AMEC has the backing of four Industry Supporters: Chartered Institute of Public Relations; International Communications Consultancy Organisation (ICCO); Institute for Public Relations and the Public Relations Consultants Association (PRCA).

The Summit will be a dynamic two-day mix of presentations from top client speakers and an interactive workshop day programme where moderators and panels will be specifically asked to focus on maximum contact with their audience.

Expected attendance of more than 250 communications professionals from around 30 countries.

AMEC International Summit on Measurement

/in

A big theme – and an even bigger ambition for London to be the biggest AMEC International Summit yet – that’s the aim for June 2016.

The 2016 Summit theme will be “Making Metrics Matter – Taking Measurement Mainstream”. It will address the key business issue that companies and organisations have of making measurement a mainstream part of their PR and communications outreach.

Barry Leggetter, AMEC CEO, said: “The theme gives AMEC a big opportunity once and for all to make a break-through in the way that measurement is seen.”

Already AMEC has the backing of four Industry Supporters: Chartered Institute of Public Relations; International Communications Consultancy Organisation (ICCO); Institute for Public Relations and the Public Relations Consultants Association (PRCA).

The Summit will be a dynamic two-day mix of presentations from top client speakers and an interactive workshop day programme where moderators and panels will be specifically asked to focus on maximum contact with their audience.

Expected attendance of more than 250 communications professionals from around 30 countries.

Global ICCO PR Summit

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The Global ICCO PR Summit is a unique event that brings together senior practitioners from public relations consultancies around the world.

Over 250 delegates are expected to attend the ICCO Global Summit, coming from all parts of the world.

ICCO member associations take an active role in promoting the event among their members, in local trade media and social media.

In order to create a compelling agenda for participants, the Global ICCO PR Summit is set to attract speakers from some of the world’s leading international agencies, as well as independent agencies and networks. Additionally, experts in traditional and social media, advertising, management consultancy, evaluation and measurement in PR, and a vast array of academic disciplines will share their views on the future drivers of PR business.

Global ICCO PR Summit

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The Global ICCO PR Summit is a unique event that brings together senior practitioners from public relations consultancies around the world.

Over 250 delegates are expected to attend the ICCO Global Summit, coming from all parts of the world.

ICCO member associations take an active role in promoting the event among their members, in local trade media and social media.

In order to create a compelling agenda for participants, the Global ICCO PR Summit is set to attract speakers from some of the world’s leading international agencies, as well as independent agencies and networks. Additionally, experts in traditional and social media, advertising, management consultancy, evaluation and measurement in PR, and a vast array of academic disciplines will share their views on the future drivers of PR business.

ICCO appoints Maxim Behar as President

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The International Communications Consultancy Organisation (ICCO) announced that it has appointed Maxim Behar as its new President, at its Global Summit today.

Behar is a globally recognised PR expert, CEO of leading Bulgarian PR consultancy M3 Communications Group and Hill+Knowlton Strategies Chairman for Czech Republic.

He has been Vice-President of ICCO since December 2013, alongside ICCO President David Gallagher, Senior Partner, CEO, Europe & Chairman, London. He was formerly the Treasurer of ICCO, a role which he held for three years.

Behar will take on the new role at the ICCO Board Meeting on 10th October.

Speaking at the ICCO Summit, David Gallagher said: “Maxim brings an extraordinary mix of energy, experience and diplomacy to everything he does, and his passion for our business and this organisation is infectious. Many more good things are on the ICCO horizon.”

Francis Ingham, ICCO Chief Executive, added: “Maxim lives and breathes international PR. His commitment to our industry, and his passion for its future make him the ideal person to lead ICCO. The growth we have enjoyed in recent years will be turbocharged under his leadership.”

Behar is lecturer on modern PR in many universities around the world and a former President of the Bulgarian Association of PR Agencies (BAPRA). He is Honorary Consul of the Republic of Seychelles in Bulgaria.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

– See more at: http://news.iccopr.com/icco-appoints-maxim-behar-as-president/#sthash.wQqz8R2R.dpuf

What’s Keeping PR Agency Bosses Awake At Night? #agencypublisher

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Written by: David Gallagher

dgPrint@TBoneGallagher

Last week’s annual summit of the International Communications Consultancy Organization (ICCO) drew PR agency heads from nearly 40 countries to discuss the opportunities and challenges in front of the industry.

This meeting is particularly known for its candour; the fact there are no clients in attendance reduces the showboating we’re famously fond of, and the speakers (from independents and the big networks alike) are especially generous and open with their insights.

The good news: PR consulting continues to grow worldwide.   This is partly from new markets joining the global pool.  Partly from new clients adding PR for the first time to their wider business consulting and marketing communications investment.  Partly from agencies adding new services to their proposition, particularly in digital and social media. And partly, I think, from clients shifting a (small) share of their large ad budgets to PR.

The bad news: well, there’s not much bad news, but there are a number of challenges keeping agency chiefs from feeling complacent.  Specifics vary by market, but the main anxieties follow common themes.

Here’s a quick look:

  • Talent:  How do we attract talent from ‘non-traditional’ backgrounds to manage the new services and technologies our evolvling propositions require? How do we keep, develop and inspire our established talent – especially ‘millennials’?  And how do we leverage our senior talent in a fast-changing market?
  • Business models: How do we move from hourly rates and retainers to value-based service propositions (payment for business results)?  How do we structure teams to include more flexible solutions?  How can we integrate with ad agencies and other consultancies to meet complex client problems, without giving the farm away?
  • Competition: How do we manage in an environment in which we compete with each other on some engagements, while working as partners on others?  Are ad agencies our friends (for leads), competitors (for budget) or somewhere in between – frenemies?  Are digital and social media agencies potential poachers? Or acquisition candidates?  And how many unseen / disruptive competitors are there beyond our line of sight, waiting to Uberize our industry with wholly new approaches?  Does “PR” have value with the client community as a description of our proposition? Or is it need of modernization?
  • Creativity:  Are we sufficiently creative compared to other disciplines and channels?  Is it something we can teach, or is it found in talent to hire?  Are awards good indications you have it? How do you measure it?

Obviously a lot of the discussion revolved around what’s changing in our business, and how to address these developments in ways that make sense for our people, clients and shareholders.  Some of it focused on where – with a strong delegation from Africa discussing the remarkable growth and opportunity for PR consultancy there.

But maybe it was the theme of why PR advice is now more needed than ever that offered participants the greatest comfort.  Knowing that you play a role in connecting people – helping them understand each other and the world around them – can be a strong incentive to work through the operational challenges.

I’ll share some of the solutions and experiments presented in future posts, but for now, it’s good to know that as diverse as our industry is, we’re all worried about similar things.

See you in Istanbul for the ICCO Global Summit 2016!

What's Keeping PR Agency Bosses Awake At Night? #agencypublisher

/in

dgPrint@TBoneGallagher Last week’s annual summit of the International Communications Consultancy Organization (ICCO) drew PR agency heads from nearly 40 countries to discuss the opportunities and challenges in front of the industry. This meeting is particularly known for its candour; the fact there are no clients in attendance reduces the showboating we’re famously fond of, and the speakers (from independents and the big networks alike) are especially generous and open with their insights. The good news: PR consulting continues to grow worldwide.   This is partly from new markets joining the global pool.  Partly from new clients adding PR for the first time to their wider business consulting and marketing communications investment.  Partly from agencies adding new services to their proposition, particularly in digital and social media. And partly, I think, from clients shifting a (small) share of their large ad budgets to PR. The bad news: well, there’s not much bad news, but there are a number of challenges keeping agency chiefs from feeling complacent.  Specifics vary by market, but the main anxieties follow common themes. Here’s a quick look:

  • Talent:  How do we attract talent from ‘non-traditional’ backgrounds to manage the new services and technologies our evolvling propositions require? How do we keep, develop and inspire our established talent – especially ‘millennials’?  And how do we leverage our senior talent in a fast-changing market?
  • Business models: How do we move from hourly rates and retainers to value-based service propositions (payment for business results)?  How do we structure teams to include more flexible solutions?  How can we integrate with ad agencies and other consultancies to meet complex client problems, without giving the farm away?
  • Competition: How do we manage in an environment in which we compete with each other on some engagements, while working as partners on others?  Are ad agencies our friends (for leads), competitors (for budget) or somewhere in between – frenemies?  Are digital and social media agencies potential poachers? Or acquisition candidates?  And how many unseen / disruptive competitors are there beyond our line of sight, waiting to Uberize our industry with wholly new approaches?  Does “PR” have value with the client community as a description of our proposition? Or is it need of modernization?
  • Creativity:  Are we sufficiently creative compared to other disciplines and channels?  Is it something we can teach, or is it found in talent to hire?  Are awards good indications you have it? How do you measure it?
Obviously a lot of the discussion revolved around what’s changing in our business, and how to address these developments in ways that make sense for our people, clients and shareholders.  Some of it focused on where – with a strong delegation from Africa discussing the remarkable growth and opportunity for PR consultancy there. But maybe it was the theme of why PR advice is now more needed than ever that offered participants the greatest comfort.  Knowing that you play a role in connecting people – helping them understand each other and the world around them – can be a strong incentive to work through the operational challenges. I’ll share some of the solutions and experiments presented in future posts, but for now, it’s good to know that as diverse as our industry is, we’re all worried about similar things. See you in Istanbul for the ICCO Global Summit 2016!

The Death of the PR Pantologist? Hiring for the future of our industry – from the ICCO 2015 Global Summit in Milan

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Written by: Aaron Kwittken

Print@AKwittken

The Death of the PR Pantologist? Hiring for the future of our industry -- from the ICCO 2015 Global Summit in Milan

Last week, I traveled to Milan, Italy to participate in the ICCO Global Summit to moderate a panel called, “The Talent Integration Game, Decoded.”

ICCO is a gathering of some of the best and brightest in the global PR community so I was thrilled to take on the job – plus, how bad could a few days of work in Italy (and the inevitable extra pasta) be?

The panel I moderated explored the implications on hiring talent for an industry that is shifting toward a more integrated and omni-channel approach. I was joined by Maxim Behar, CEO of M3 Communications Group, and Rachel Bell, CEO and founder of Shine Communications. In our discussion, we explored how the historical sentiment that PR agency talent should be “jacks of all trades” fits in with today’s omni-channel environment. Social strategy, community management, content creation, experiential and data analytics skills are all par for the course in today’s world of PR agencies.

One of the major takeaways from the conversation came in the staunch agreement that PR agencies, globally, must start changing their internal culture to be more inclusive of specialist talents and non-traditional backgrounds. Agencies need to start integrating team members who understand a multi-disciplinary approach in order to form inter-disciplinary teams that are focused on building data-driven programs that are social and digital by design. There has been an increasing amount of comfort and credibility in the minds of CMOs, but we need to change the hearts and minds through procurement practices as well. Finally, we need to navigate meeting the “old-school” earned media needs of certain clients with the more “modern” demands of clients who favor an omni-channel approach and understand the value of a creating for them a broader message and brand awareness.

The discussion was an important and timely one, held among influential peers in the industry and around the world by whom I was honored to be surrounded. I look forward to continuing to explore and embrace the changing agency landscape, as Kwittken continues to build our specialist talent practice areas to enhance our client offerings. And meanwhile, I will continue to decompress from over indulging in gelato.

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