Measurement in PR and Communications not an option! – International leaders in key debate at Bangkok conference

International leaders are to taking part in a major debate to make “measurement a must” for public relations and communications programmes.

The session will be a highlight of the Global Summit on Measurement, in Bangkok in May, organised by AMEC, the International Association for Measurement and Evaluation of Communication

Francis Ingham, PRCA Director General & ICCO Chief Executive, will take part in the special session, called Measurement and the PR and Communications Professional – why measurement should be non-negotiable.

It will also involve top international speakers from China, India, the United States, Hong Kong, the Middle East, Australia, UK and US.

Richard Bagnall, Chairman of AMEC, said: “We are hoping this special session in Bangkok will give us a further kick-start and prompt people to realise that measurement in public relations is not an option, but an absolute necessity.”

ICCO members can register for the Global Summit at a 10% discount on this link. AMEC is also offering a two-day price for the AMEC Global Summit (without a pass for the AMEC Awards dinner) at £525. The price includes:

  • Admission to all Global Summit sessions on Wednesday 17th and Thursday 18th
  • Networking break refreshments and lunch on each day.
  • Complimentary drinks at the end of the Thursday 18th
  • Download access to speaker presentations.

Booking link:

Already delegates have booked from 24 countries to attend the Global Summit in Bangkok on May 17/18. Over 50 speakers will take part.

Speakers at the Global Summit include representatives from Huawei Technologies, GE South Asia, GlaxoSmithKline, Citigroup, Microsoft, American Express, Lenovo, as well as speakers from the UK Government and the Singapore Government.

Accommodation can be booked on this link.


About AMEC

AMEC – the International Association for Measurement and Evaluation of Communication – is the world’s largest professional body for communications research, media intelligence and insights with more than 150 members in 86 countries.


For further information contact:

Barry Leggetter


Mobile: +44 7748 677504 or +44 1268 412414