The Next Gen PR World Cup is a public relations, creative pitch competition that gives rising PR professionals from around the world a platform to exercise and showcase excellence through powerful PR and Communications work.

Competition format
In teams of two, participants must work to invent a PR campaign that demonstrates a comprehensive understanding of a brief set by UNDP in coordination with CCT and meets all their detailed requirements.

Briefing, submissions and winners announcement are held online.

Using a scoring system based on a set criteria, the judging panel will determine the winning team, i.e., the team with the highest score.

Qualification
The PR World Cup is a global competition. To qualify to compete, participants must have either won national/ regional PR World Cup rounds or have been nominated by a national/ regional association through existing competitions and other merits.

• Both team members must be 35-years-old or younger as of 17th May 2025.
• Agency, in-house, and freelance professionals are all welcome to compete (no restrictions, also team members do not need to be from the same organisation).
• All teams must be made up of two people and be submitted by a local association.

If you manage a local or regional association and are running a PR World Cup competition, please let us know.

Rules

National and Regional PR associations are only allowed to submit one team.

Deadline to enter into the Global PR World Cup is March 17th 2025.

At least one team member must be present during the online briefing session.

A team must submit a deck and a video by the 48 hour deadline.

The submitted work has to be independent and done solely by the team, without any outside influence.

All submitted campaign ideas, especially the winning one, have the opportunity to be used and executed by the NGO which provided the brief. In that case, the authors will be contacted by ICCO and the NGO representatives and may have the opportunity to take part in the pro bono execution of the idea.

The World Cup Submission

– Video file explaining your creative campaign idea to deliver the brief, submitted via wetransfer. Your max. 5 mins video must include details about the approach, strategy and execution of your team’s idea.
– Deck of maximum 10 slides in PDF format, including a 150 word summary of your creative campaign idea, describing the potential for industry impact, the strategy, execution, and timescales.
– Aim to satisfy all requirements of the detailed brief written by the globally recognised NGO.

Prize
– Opportunity to present at ICCO Global Summit (2025) with travel and accommodation covered by the ICCO.
– Opportunity to discuss implementation of the idea with the NGO.
– All finalists join the ‘Next Gen Group’ within ICCO and have the opportunity to become part of the Next Gen Board.

How to submit a team

Send to ewa.grabek@iccopr.com no later than 17.03.2025:

Names of the chosen contestants representing your country/region

E-mail adresses of the two

Pictures for promotional use

For information on how to compete, please ask your local PR association or contact ICCO directly at ewa.grabek@iccopr.com)