A picture can say 1,000,000 words around the world in seconds. Seeing isn’t always believing, but it’s wildly more popular than reading! Can the allure of a titillating double-take count as strategy? From visibility to the viral video to voyeurism, mastery of visual impact is embedding storytelling and engagement on a far deeper emotional and physical level. Creativity with advanced technologies is electrifying optics that move people further and faster than ever before.
Combining science, case studies and industry opinion, the panel will explore the emotional influence of innovative optics and how they are stimulating some of the past year’s most popular campaigns and communications. The panel will explore new dimensions of the visual experience, what it means for marketeers, the world today… and the world tomorrow! Led by entertainment impresarios, PR stalwarts and the freshest creative talent, the panel will also invite debate and questions from the audience.
Moderator: Arun Sudhaman, Holmes Report
- VERBAL, Creative Director of Japanese entertainment empire Love + Dreams + Happiness (LDH) — world-renowned DJ, producer and designer who collaborates with other industry greats, such as Pharrell Williams, Kanye West and will.i.am
- Kev O’Sullivan, FH London
- Roberto Pace, FH Sydney
- Candy Peterson, FH Dallas