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PRCA National Conference 2015

25th September 2015 @ 9:00 am - 5:30 pm

Harris Diamond, CEO of McCann Worldgroup; Kamal Ahmed, BBC Business Editor; and Andrew McGuinness MPRCA, Freuds CEO. Curated and introduced by Golin International President and PRCA Chairman Matt Neale MPRCA, the conference will shine a light on the future of the industry, for both agency and in-house practitioners. AGENDA

09:00 REGISTRATION
09:30 Welcome Address: Matt Neale MPRCA, President, Golin and PRCA Chairman; and Francis Ingham MPRCA, PRCA Director General
PART ONE:  EVOLVING AT INTEGRATED OFFERING
09:45 Kamal Ahmed, Business Editor, BBC
10:15 Harris Diamond, CEO, McCann Worldgroup: ‘The future role for PR within the broader marketing services world’
10:45 Jackie Brock Doyle MPRCA, Chairman, Good Relations: ‘Integrated by default: lessons from the field of play’
11:15 COFFEE BREAK
PART TWO: THE ECONOMICS OF REPUTATION
11:35 Shane O’Riordain, MD, Communication, Strategy, Regulation and Pricing, Royal Mail: ‘Guilty until proven innocent: How to defend and build your brand in 2015?’
12:05 Tony Langham CMPRCA, Chief Executive of Lansons, chairs ‘The Economics of Reputation: conversation starters and panel debate’ featuring: – Miles Celic, Director of Group Strategic Communications, Prudential plc – Mary Whenman, Former Managing Director, Corporate, Financial & Public Affairs, Weber Shandwick & President, Women in PR
12:50 LUNCH
13:50 Andrew McGuinness MPRCA, CEO, Freuds: ‘Why corporates must be famous for good: the future of successful reputation is in being famous for your positive impact’
PART THREE: THE SCIENCE OF PR
14:20 Toby Harrison, Planning Partner, Adam and Eve DDB: ‘The Science of PR’
15:05 Imogen Osborne MPRCA, Question and Retain, presents ‘How real-time data is delivering growth and innovation for PR consultancies’, featuringNeil Kleiner MPRCA, Head of Social Media, Golin, on real time marketing
15:50 COFFEE BREAK
PART FOUR: SUMMING UP AND BRINGING IT ALL TOGETHER…
16:10 Danny Rogers FPRCA, Editor-in-Chief of PRWeek and author of Campaigns that Shook the World: ‘A new manifesto for the outstanding PR campaigns of today and the future’
16:40 Michael Frohlich MPRCA, CEO, Ogilvy PR, and Carla Busazi, Chief Content Officer, WGSN: ‘Listen to many, speak to a few’
17:10  Closing speech: Matt Neale MPRCA, President, Golin and PRCA Chairman
Special thanks to our media partner: Special thanks to the sponsors:

Details

Date:
25th September 2015
Time:
9:00 am - 5:30 pm
Event Category:
Event Tags:
, , , ,
Website:
http://www.prca.org.uk/2015NationalConference#sthash.i6cEnxLe.dpuf

Organiser

PRCA
Phone:
020 7233 6026
View Organiser Website

Venue

BAFTA
195 Piccadilly
London, W1J 9LN
+ Google Map

Details

Date:
25th September 2015
Time:
9:00 am - 5:30 pm
Event Category:
Event Tags:
, , , ,
Website:
http://www.prca.org.uk/2015NationalConference#sthash.i6cEnxLe.dpuf

Organiser

PRCA
Phone:
020 7233 6026
View Organiser Website

Venue

BAFTA
195 Piccadilly
London, W1J 9LN
+ Google Map