ICCO Leadership Briefing Series: August 2020
Public Affairs expert Johanna Maska will identify upcoming social issues of global political significance that brands will need to take positions on, with a particular focus on the impact of the forthcoming US elections and answer the questions:
When should brands take a stand?
When should brands stay quiet?
How do brands juggle the plethora of evolving social issues and decide how to prioritise which to speak out on?
How will the lines between PR and public affairs continue to blur in the coming years?
Speaker: Johanna Maska
Johanna Maska is CEO of Global Situation Room, a public affairs firm and partner of Porter Novelli. Maska also is a host of Pod is a Woman, a podcast that explores politics and popular culture through the lens of a diverse group of former White House officials. Maska served as President Barack Obama’s Director of Press Advance. In that role she set the stage for President Obama’s first campaign for President from the early days of the Iowa caucus in 2007 – 2015. She traveled with President Obama to 42 countries for engagements, and coordinated the image the world would see.
Global Situation Room works with companies and organizations on the most complex communications challenges they face. As an integrated partner of Porter Novelli, GSR brings sophisticated solutions to mitigate risk and maximize impact.
Pod is a Woman is the first all-female all-Obama alumni podcast in Cadence13’s lineup that includes popular podcasts such as: Unlocking us with Brené Brown, Pod Save America, Yang Speaks.