<![CDATA[ONLY register if you intend to attend the event in person. Five years ago the Barcelona Principles emerged out of the AMEC International Summit in Barcelona as the first framework for PR and communications measurement. During the summer an international working group has revised the Barcelona Principles to reflect the changes in communications since 2010. David Rockland, the Ketchum Partner who led the original discussion which evolved the Barcelona Principles at the AMEC Summit in Spain in 2010 and who chaired an international working group to discuss the changes, will explain the new-look Principles at the event in London. The event will be streamed to other parts of the world. The Barcelona Principles working group included the original partners involved in the Barcelona Principles of 2010: – AMEC, ICCO, Institute for Public Relations, PRCA, PRSA and The Global Alliance.
- You will hear how the 7 original Barcelona Principles have been refreshed to reflect current communications practice.
- How the updated Barcelona Principles provide more guidance on “what to do” in order to incorporate the expanding media landscape into a transparent, reliable, and consistent measurement and evaluation framework.
|08.30||Registration, tea/coffee and networking|
|09.00||Welcome and background Barry Leggetter, CEO, AMEC – the International Association for Measurement and Evaluation of Communication|
|09.05||David Rockland, Ketchum Partner, Immediate Past Chairman, AMEC and Chair of the Barcelona Principles Working Group|
|09.25||Jeremy Thompson, Managing Director, EMEA – Gorkana, a Cision Company & AMEC Chairman|