The ICCO Awards Masterclasses provide PR and comms professionals insight into some of the most impactful public relations and communications campaigns from leading agencies around the world.
A total of 6 free Masterclasses are scheduled this year, running in March, May, June, July, September and November.
Each webinar will feature a detailed presentation on the full timeline of a specific campaign (from the moment a brief is set to how a campaign’s impact is measured following execution) and a live Q&A.
The second masterclass, scheduled for May 11th, 2022, will be instructed by Pragma komunikacije, on their internal product launch campaign for Takhzyro medicine.
Pragma komunikacije won the Employee Communications Award at the 2021 ICCO Global Awards.
Pragma komunikacije’s client, Takeda, successfully developed Takhzyro medicine; the cure for a rare disease – Hereditary angioedema (HAE). Their goal was to communicate the successful development of this cure among the company’s regional HAE team in Croatia, Slovenia and Bosnia.
To help their client reach their objectives, Pragma komunikacije created a campaign that made the information easily accessible, enlightening and entertaining for employees.
Join us on May 11th, 2022 to find out how they did it.
Date: May 11th, 2022
Time: 15:00GMT/ 10:00am EST/ 4:00pm WAT
(Recordings will be available for anyone unable to attend the live session. If you would like to submit any questions ahead of the webinar, please send them to firstname.lastname@example.org)
About the Presenter:
Corrina Filipović is a senior consultant at Pragma komunikacije, one of the most prominent Croatian public relations agencies. The agency has been offering strategic and communication consulting to an array of different clients for over 20 years. Their diverse portfolio includes clients from various industries including the largest Croatian brewery, a leading telecom operator, the fastest-growing Croatian retail chain and the European Commission Representation. The agency’s work has been professionally recognized, winning a multitude of domestic and international awards. Embracing the agency mindset, Corrina always strives towards more, regularly taking time to participate in seminars and conferences to improve her experience and stay updated on new practices and trends.