Every year, Cannes Lions explores the value of creativity in branded communications: from product and service development to creative strategy, execution, and impact. The five-day festival and awards provide the industry with access to new ideas, pioneering consumer research, and emerging technologies which will help make and shape popular culture.

In 2013, ICCO gathered PR agency leaders together from around the world and collectively agreed to make sure PR was adequately represented at the festival through both increased entries across all categories as well as a heightened presence at the festival.

ICCO has endeavoured to foster the right conditions for PR success at Cannes Lions, collating the information and guidance to support agencies both in their entries and festival participation. ICCO has also supported the Young Lions PR competition since 2014.

If you would like to find out more about ICCO’s involvement at this year’s Cannes Lions and how you can get involved, please get in touch via support@iccopr.com or contact Rob Morbin at rob.morbin@iccopr.com.