We’re going in depth on how and why people share content away from prying eyes, how much this trend is set to continue and what this means for your business.
Listen in on ICCO president and AvianWE Group CEO, Nitin Mantri as he interviews Releasd Founder, Richard Benson, to discuss Releasd’s primer on dark social networks and the extent to which dark social channels can potentially transform the PR and communications landscape.
Date: July 22, 2022
Time: 1pm – 1:45pm (BST)
(Interview 30 minutes with 15 minutes for Q&A)
About the Speaker
As a freelance marketing expert in digital and social media, Richard Benson recognised a much needed skills gap. PR agencies were seeking to deliver more digital solutions for their client campaigns and his unique expertise was in high demand.
After 3 years at Launch Group working across a range of clients including BP, Disney, Tesco and TalkTalk, Richard was appointed Managing Director at Furious, an agency focused on driving digital content for PR and founded by his future Releasd co-founder, Elliot Jacobs.
The duo had worked together before and recognised a potential in software solutions for the PR industry including agencies, freelancers and in-house teams.
In 2012 Elliot and Richard co-founded Releasd. The platform was designed as a multi-layered tool for PR professionals looking to present all PR work in a visually impactful and digestible format. Unlike any other providers, Releasd showcases and celebrates the entire spectrum of PR activity – not just coverage.