Counsel’s Role in Growth: The Challenge Ahead
According to Fortune magazine, almost 45 percent of Fortune 500 companies had flat or negative growth. In the advertising agency business, holding companies are anticipating essentially flat years while simultaneously marketers are spending more and facing greater challenges as measurement, viewability, verification, and digital fraud plague the media landscape. Meanwhile, consumers are rejecting brand outreach by opting out or resorting to ad blockers. While media planning remains key, content creation and curation are becoming all important. Influencers are the new celebrity endorsers sought after by brands and agencies. The growth in technology such as VR, AI, and connected devices further complicate the landscape. To these challenges, we can add impending hurdles like the GDPR, regulation of children’s advertising, and increasing state efforts to regulate the marketplace. The result, if handled improperly, is chaos.
Amid this chaos, legal counsel plays a vital role. More than ever before, lawyers must partner with their clients to find new and innovative ways to say “yes,” rather than point out all of the pitfalls that may lay in the weeds as marketers struggle to gain share. This year’s conference focuses on how that challenge can be met.
Continuing Legal Education (CLE) credit will be offered.
The hashtag for this event is #ANAAdLaw
Dan Jaffe (@ANAGovRel)
Group Executive Vice President, Government Relations
Partner, Reed Smith LLP
ANA General Counsel
To get tickets to this event, click here.