Our Purpose Building Legacies, Not Just Closing Deals

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Every M&A deal starts with numbers, charts, and a polished pitch deck. But the true measure of success isn’t found in spreadsheets alone; it’s in the legacy we help create.

At M&A Advisory, our purpose is simple but powerful:
To unlock exceptional outcomes for marketing communications entrepreneurs, enabling them to realise the value they’ve built, secure the right future for their people, and protect the culture they’ve nurtured.

We believe the right deal is more than a transaction. It’s a milestone that honours years of creativity, leadership, and resilience. It’s about ensuring your story continues, in capable hands, long after the ink is dry.

This is why we:

  • Go deeper into the Marcomms sector than anyone else, so we can match your vision with the right strategic buyer.
  • Build trust through transparency, because selling a business is one of the most personal decisions you’ll ever make.
  • Stand beside you at every step, navigating the complexity so you can focus on the bigger picture.

From pitch deck to legacy, our work is about more than deals; it’s about safeguarding what matters most to you.

Expert guidance. Trusted outcomes.

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That’s our promise and last year, it made all the difference.

We were advising a client on the sale of their agency. A private equity firm emerged as a serious contender. The partner leading the deal was charming, engaged, and persuasive. Multiple meetings took place. An offer was made. Heads of Terms were signed. Exclusivity was granted.

From the outside, it looked like a done deal. Our client was excited. But something didn’t sit right with me.

Despite the noise, there was no real movement. No due diligence. No draft SPA. Just… silence.

Trusting my instinct, I did some digging and discovered the partner hadn’t secured the full backing from his investment committee. There was internal friction. The deal was stalling.

We took control and negotiated an early release from exclusivity and then re-engaged a trade buyer we’d been speaking with. Their proposition? Stronger. Their value? Higher.

That’s who we completed with.

The lesson?

M&A is full of smoke and mirrors. What matters isn’t just finding a buyer it’s knowing which buyer will deliver. When to push. When to pivot. And when to act fast.

Anyone can run a process when everything goes to plan. The real value of an experienced advisor is knowing what to do when it doesn’t.

𝐖𝐢𝐥𝐥 𝐛𝐮𝐲𝐞𝐫𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐭𝐞𝐜𝐡 𝐬𝐭𝐚𝐜𝐤 𝐨𝐫 𝐈𝐏?

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A common concern we hear from digital agency founders preparing for exit is this:

“𝘖𝘶𝘳 𝘐𝘗 𝘪𝘴 𝘶𝘯𝘪𝘲𝘶𝘦. 𝘉𝘶𝘵 𝘸𝘪𝘭𝘭 𝘢 𝘣𝘶𝘺𝘦𝘳 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘦𝘦 𝘪𝘵𝘴 𝘷𝘢𝘭𝘶𝘦?”

The short answer? 𝐎𝐧𝐥𝐲 𝐢𝐟 𝐢𝐭’𝐬 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐞𝐝 𝐜𝐥𝐞𝐚𝐫𝐥𝐲 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲.

Buyers often struggle to quantify value in intangible assets like:
🔹 Proprietary tech platforms
🔹 Data analytics capabilities
🔹 UX innovations
🔹 Custom-built automation tools
🔹 Brand equity or creative IP

If these assets aren’t translated into language buyers understand, recurring revenue, client stickiness, scalability, strategic advantage, they risk being undervalued or overlooked entirely.

That’s where innovative M&A advisory makes all the difference.
We help founders 𝘣𝘳𝘪𝘥𝘨𝘦 𝘵𝘩𝘦 𝘨𝘢𝘱 between innovation and perceived value.

👉 We package the story around your IP in commercial terms.
👉 We highlight how your tech differentiates and delivers ROI.
👉 We match you with buyers who get your niche and are willing to pay for it.

Your tech stack isn’t just an operational asset. It’s a value driver…when positioned right.

Thinking about an exit in the next 12–36 months?
Let’s make sure your IP lands with impact 𝘢𝘯𝘥 value.

Are you looking to enhance the value of your business

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Whether you’re buying or selling, M&A transactions come with challenges.

Buyers often worry the business may underperform after acquisition, which can lead to reduced offers.
Sellers, meanwhile, are typically incentivised to grow the business post-deal and naturally want to maximise its value.

That’s why it’s in a seller’s best interest to make their business as robust and sustainable as possible before going to market.

But how do you assess the future sustainability of your business?

A strategic review can reveal whether your company represents a high-risk profile to buyers, and what steps you can take to strengthen its position and value.

What buyers see as red flags (and what drives valuations down):

▪ Low profits (typically under 15% of revenue) suggest vulnerability to even minor disruptions.
▪ Inconsistent trading performance and weak financial controls shake buyer confidence.
▪ Overreliance on one client or narrow service offering increases risk.
▪ Lack of differentiation without a clear edge, a business won’t stand out in a competitive market.
▪ Weak second-tier management raises concerns about succession and scale.
▪ Poor business development, depending solely on referrals or lacking a growth engine.

What sellers should highlight to increase value:

▪ Clear differentiation – what makes your business unique? Buyers seek IP, strong client relationships, long-term contracts, and standout market positioning.
▪ Consistent growth and healthy margins – signal a self-sufficient, resilient business.
▪ Innovation and market leadership – being ahead of the curve boosts appeal and future-proofing.

“Tackling these factors doesn’t just boost your appeal to buyers, it also builds a stronger, more resilient, and better-performing business today.”

Beware of the Unexpected Approach

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It’s flattering when a buyer approaches you out of the blue to acquire your business. It feels like validation. Proof that the blood, sweat and strategic thinking you’ve poured into your business is being noticed.

But beware—the unexpected approach may not be as good as it seems.

Too often, business owners in the marketing communications sector get drawn into conversations that are time-consuming, distracting, and ultimately lead to suboptimal outcomes.

Why? Because not all buyers are equal—and neither are their intentions.

  • Some buyers blanket the market, hoping to catch an owner on a bad day and strike a deal below market value.
  • Others may be strategically aligned—for them—but not for you. What’s a smart move for their portfolio may be a poor outcome for your legacy.
  • And crucially, owners often get approached when they’re not truly ready to sell—personally, professionally, or structurally.

These one-on-one discussions can drag on, leaving the seller with limited options and weakened negotiating power.

Instead, a structured process offers a better path:

  • Multiple buyers can be evaluated side-by-side.
  • You’ll likely identify a buyer who truly “gets” your business—who sees the synergies, shares your values, and can pay a premium.
  • Most importantly, you stay in control of the narrative and the timing.

At M&A Advisory, we often help businesses who’ve received that unexpected approach. Sometimes, we’ll work with the original buyer—but we also introduce others to ensure a competitive dynamic and a better result.

In the marketing communications space, if one buyer is interested, there are always more.

As a founder, you’ve built something valuable with vision, grit and sacrifice. When it comes to selling, don’t take a transactional approach to something that deserves a strategic one.

The Role of an M&A Advisor and Tips for Choosing One | M&AAdvisory Insights

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Mergers and acquisitions (M&A) are significant for any business, especially when selling. An M&A advisor acts as a guide, strategist, and negotiator to help ensure a successful transaction. Sellers often need the expertise advisors bring since buyers tend to have more experience with acquisitions.

Key Functions of an M&A Advisor:

  1. Valuation and Preparation: Advisors assess business value and help prepare it for sale, enhancing its appeal.
  2. Marketing and Buyer/Seller Search: They leverage networks to find suitable buyers discreetly and craft attractive narratives to present the business.
  3. Negotiation and Deal Structuring: Advisors handle negotiations objectively and structure deals that meet your goals.
  4. Due Diligence and Closing: They manage due diligence, coordinate with professionals, and ensure a smooth closing.

Choosing an advisor ensures the expertise needed for a successful M&A process.

How to Select the Right M&A Advisor:

Choosing the right M&A advisor is essential for a successful transaction. Here’s what to consider:

Legal Requirements: In the UK, advisors must be qualified accountants from a Chartered body or be registered with the FCA for financial expertise in M&A processes.

Industry Knowledge: An advisor familiar with your industry provides accurate valuations, targeted outreach, and effective negotiations.

Track Record: Look for a strong history of successful deals in your industry.

Network: Connections to buyers, private equity, and banks can open valuable opportunities.

Communication: Choose someone transparent, proactive, and consistent in keeping you updated.

Fee Structure: Understand and align the advisor’s fees with your budget and deal size.

Cultural Fit: Good chemistry ensures smoother collaboration over the course of the transaction.

An M&A advisor meeting legal requirements, understanding your industry, and aligning with your goals is key to a successful deal.

Learn more 

Are Earnouts Going the Way of Skinny Jeans? | M&AAdvisory Insights

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Earnouts, once the “skinny jeans” of M&A deals, are increasingly falling out of favour. For years, they were the perfect compromise: buyers could defer risk, and sellers had a clear incentive to deliver strong post-deal performance. But just like skinny jeans, their time in the spotlight seems to be fading—and for good reason.

At the heart of the issue is a tug-of-war over ownership and operational control. With an earnout in place, legal ownership doesn’t fully transfer until the final payment is made. For buyers, this is a logistical nightmare. They can’t fully integrate the acquired business, align cultures, or execute strategic changes without risking disputes. In fast-moving sectors like marketing communications, this delay can mean missed opportunities or, worse, a loss of competitive edge.

Sellers are also rethinking their stance on earnouts. These structures often breed conflict, as both sides struggle to agree on post-acquisition metrics like revenue, costs, and strategy. What starts as a collaborative partnership can quickly turn into a contentious negotiation, souring what was supposed to be a win-win deal.

What’s Taking Their Place?
Newer, more flexible deal structures are stepping into the spotlight. For example:

  • Minority Retentions or Buyer Shares: Sellers keep a stake in their business or take equity in the buyer. This aligns interests on both sides while giving buyers the operational control they need. Sellers benefit from future growth potential and can exit later—often at a higher valuation.
  • Deferred Payments and Price Adjustments: These alternatives tie payouts to pre-closing performance, sidestepping the common friction points of earnouts while still sharing risk.

These options offer a balance: buyers can integrate without delay, and sellers gain clarity and the chance for a second bite at the apple.

The Bottom Line
Earnouts still have their place, particularly in deals where future performance is unpredictable. But their rigidity doesn’t suit today’s demand for agility. Buyers want seamless integration; sellers want fairness and transparency. Neither side wants to be bogged down by the legal or emotional baggage of a complicated earnout structure.

So, are earnouts completely out of style? Not quite—but they’re no longer a default choice. Like skinny jeans, they’ll still work in the right situation, but only when the fit is just right.

Learn more

Ten PR and Communications Industry Leaders Set to Speak at the World PR Day Fireside Chats on July 15 and 18

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Ten notable PR and communications professionals from across the world have been confirmed to speak at the World PR Day Fireside Chats on Twitter Spaces on Friday, July 15, 2022 and Monday, July 18, 2022 as part of the annual celebrations.

Themed “Trust, Truth and Transparency”, the second edition presents another opportunity for professionals to put forward a unified global agenda and propel each other to answer a call of duty, help stakeholders to communicate more responsibly and be more deliberate about using public relations to build, innovate and develop.

“The Fireside Chats give us an opportunity to hear from revered professionals across the globe on the need for practitioners to help people, companies and governments communicate more honestly and responsibly,” Convener, World PR Day, Ayeni Adekunle says.

Amongst the speakers are leaders of global PR associations, agencies, media and companies:

Alastair McCapra, Chief Executive, Chartered Institute of Public Relations (CIPR)

Alastair McCapra, who has been Chief Executive of the CIPR since 2013 after working for several other professional membership associations, will join the fireside chat as a speaker. Alastair is renowned for introducing corporate affiliate membership, a new chartership assessment process taking the CIPR virtual in 2020. Nearly tripling the number of members who complete CPD each year is the achievement he rates as his most important.





Emma Wenani Chief Director, GMA Worldwide


Emma Wenani is a Communications Professional (Public Relations, Digital Marketing, Project Management and Events Management) with over 10 years of experience working in different capacities at senior management level in mainly consulting and media firms. Confirmed as the moderator of the fireside chat; Emma currently oversees the Communication Units for Global Media Alliance Group as its Chief Director leading her teams in providing strategic and objective advisory services to the clients they work with. The team currently works with and services clients in the telecommunication, banking, agriculture, non-governmental, nutrition, government, technology industries among others.

 

 

 

Francis Ingham, Director General of the Public Relations and Communications Association (PRCA)

Francis Ingham: For the past 15 years, Francis Ingham has been Director General of the Public Relations and Communications Association (PRCA), operating out of London, Singapore, Hong Kong, Buenos Aires and Dubai. Since 2013, he has also held the position of Chief Executive of the International Communications Consultancy Organisation (ICCO). Representing over 35,000 practitioners, PRCA is the largest PR professional body in the world. ICCO is the global voice of public relations associations and its membership comprises 41 national trade associations, collectively representing over 3,000 PR firms.

 

 

 

 

Jacob Puthenparambil_Founder & CEO, Redhill

Jacob Puthenparambil is a communications expert, opinion leader, author, serial entrepreneur, and business leader with over two decades of global experience. Jacob is also the founder and CEO of Redhill, a global communications agency. Headquartered in Singapore and with a presence in eighteen countries and twenty-one cities, Jacob oversees a team of more than 150 talent across Singapore, Korea, Malaysia, Indonesia, Australia, Thailand, India, Greater China, Japan, Philippines, Vietnam, Sri Lanka, and Cambodia, along with growing teams in the Middle East, Europe, and the US.

 

 

 

Nitin Mantri, President, International Communications Consultancy Organization (ICCO)

Nitin Mantri is a dynamic leader in the world of communications. He’s the Group CEO of Avian WE and the President of International Communications Consultancy Organization (ICCO). He is also a member of the Public Relations and Communications Association (PRCA)’s Global Advisory Board and Co-Chair of PRCA Asia Pacific and PRCA Ethics Council. He was the President of the Public Relations Consultants Association of India (PRCAI) for five years – from 2015 to 2020.

 

 

 

 

Obabiyi Fagade, Marketing Manager Heineken, Africa, Middle East and Eastern Europe

Obabiyi Fagade is the Trade Marketing Manager for the Africa Middle East and Eastern Europe region at Heineken. In this role, he is responsible for identifying and unlocking growth opportunities, developing commercial toolkits for brand building and ensuring alignment and consistency of local brand initiatives with its global strategy. He has developed various global Heineken campaigns, especially for the brand’s biggest football sponsorship platform – The UEFA Champions league.
An experienced and award-winning marketing professional, Obabiyi is skilled in the development of digital communication and individualised data-driven marketing (iDDM). He is particularly skilled and experienced in Marketing Management, Innovation Management, Integrated Marketing Communication, Advertising, and Brand Activation.

 

 

Rachel Roberts, President of the Chartered Institute of Public Relations (CIPR)

Rachel Roberts is the Founder and CEO of an award winning UK PR practice, spottydog communications. She is also currently serving as the President of the Chartered Institute of Public Relations and is a CIPR Chartered Practitioner. Rachel has worked as a communications consultant for over 20 years operating in-house for British Telecom and charity Cancer Research UK, and within the consultancy sector at Jackie Cooper PR (now part of Edelman) and Harrison Cowley (now part of Grayling).
In 2010, Rachel founded spottydog communications as an independent consultancy in Birmingham, UK and has organically grown the business to create the 20-strong team that now exists, picking up over 30 industry awards along the way, including in 2019 the accolade of PRCA’s DARE Awards Industry Leader of the Year.

 

Steve Barrett, Editorial Director, PRWeek

Steve Barrett: As the VP and Editorial Director, of PRWeek & Campaign US, Steve oversees content operations across Haymarket Media’s flagship business titles – PRWeek and Campaign US. In 2021, he received the Timothy White Award, named after the longtime editor of Billboard Magazine, which is given out annually by the Jesse H. Neal Awards to an editor whose work displays courage, integrity and passion. PRWeek is the premier global media business brand for the communications and PR industries, publishing online and in print.

 

 

Sylvester Chauke, Chief Architect – DNA Brand Architects

Sylvester Chauke: CNBC Africa Young Business Leader of the Year 2017, Sylvester is a multi-ward winning entrepreneur and founder of Adweek’s Top 100 Fastest Growing Agency in the world 2020, DNA Brand Architects.
After a lustrous career as the National Marketing Manager for Nando’s South Africa, Sylvester joined broadcasting giant, MTV Networks Afric,a as its Director of Marketing and Communication before establishing DNA Brand Architects; working with some of the most revered global brands on the African continent.
Besides running South Africa’s Large PR Agency of the Year 2021, Sylvester Chauke is one of the 22 young leaders from around the world sitting as the Advisory Council for the World Economic Forum Global Shapers and was selected to join the Harambe Entrepreneurs Alliance in 2018.





Yomi Badejo-Okusanya, President, African Public Relations Association (APRA) and Group Managing Director, CMC Connect (Perception Managers)

Yomi Badejo-Okusanya is the Group Managing Director, CMC Connect (Perception Managers) with over 30 years to his credit. He started his career in 1988 and he later founded CMC Connect Limited in 1992.
He is is a Fellow of the Nigerian Institute of Public Relations (NIPR) where he was past Chairman of the Lagos State Chapter. He also sits on the boards of several blue-chip companies in Nigeria.
As part of his continued efforts at mainstreaming Africa into global public relations practice, Yomi has served as a Board Member of the International Public Relations Association (IPRA). His love for Africa is evident in his selfless service to the African Public Relations Association (APRA) where he served as a two-term Secretary-General and is the current President. He was recently appointed as West Africa Chair for the Public Relations and Communications Association (PRCA).

 

 

Details on how to participate in the 2022 World PR Day celebrations are available on the World PR Day website – wprd.app/world-pr-day-2022.

Does Transparency Pay Off?

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And other strategies for delivering good service

By Remek Gabrys, Commercial Director, Sapio Research

 

“Unfortunately, I will not be able to help on this occasion”. How often were you brave enough to say this to your existing or prospective client?

It was only a few months ago when I moved to Sapio Research, 10 years+ into my client management career, that I saw the whole team being encouraged to do this.  It felt really refreshing!

Market research is a fascinating and important industry. It should never be underestimated. It helps to make educated business decisions, provides justification for strategic investments, identifies new opportunities, lowers business risks and much more. Market research is behind the sustainability of organisations, no matter how big or small they are. I’ve been a part of it for many years now and I still love it!

On the other hand, it is also a very competitive industry. Over the last decade since I’ve been working in the industry, market research agencies started to pop up everywhere like mushrooms after the summer rain. UK, US, Asia… the numbers are growing, and everyone constantly thinks about new and innovative ways to position themselves in front of clients as “Global Leaders”. Marketing departments are swamped with demands for new campaigns. New business roles are created.

Online panel providers cannot stop informing potential clients about how many respondents they can reach, how fast, how cheaply and where. These figures do not go up in tens or hundreds of thousands of people. We are talking about millions now! Looking closely, we see these are not real as usually the number of active panelists is much lower than that, but hey! Seven digits always look better than let’s say five, right? In my experience, many qualitative providers, both for in-person and online research, do pretty much the same too. Boasting about their facilities (many of them without convenient ways of getting there), recruitment capabilities, quality of respondents they can provide etc. Again, a lot of information is not entirely true and goes straight into the same bucket called “marketing tricks”.

Looking at all this, I cannot help but notice that somehow the market research industry created (knowingly or not) a bit of a toxic melting pot. Clients started to learn that not everything we tell them is as we describe it. They started to pay less attention to the quality of research and its genuineness, mostly focusing on cost and fast turnaround. The idea of loyalty went out of the window a long time ago, as there is no need for it right now.  And who could blame them?

It is us as research providers who put more attention on quantity instead of quality. It is the industry ready to sell services for the sake of selling them (quite often this practice is being encouraged from the very top of the leadership). It is us who are ready to lower costs to the point of running projects for pennies, just to bring another name on the board, so we can shout about how many new clients we have and how fast our portfolios are growing. Clients see all that and rightly take advantage of it on regular basis. At the same time, the understanding of real market research value diminishes right before our eyes. You pay peanuts, you get monkeys. – Does this resonate in the PR & Comms market too?

What is the solution to all this? Transparency!

One of Sapio Research’s values is being forthright (together with friendly, fast and flexible), and I cannot stress enough how important it is. Not just to me personally, but also to our clients. The combined experience of our Team is up to the highest level and research solutions we bring to our clients are simply outstanding. I know, I’ve worked with a lot of teams.

However, would I say we are the best in the industry, or that we are the “Global Leader”? No, I would not. Not because I do not like this type of statement but because this would be a stretch. Because we are aware of our limitations and shortcomings, and we are not afraid to admit it, especially when talking to our clients. And neither should you! Although we all need to strive for the excellence in fields we specialise in, it is pivotal to know what we can and cannot do. Simple as that.

So, while I entirely appreciate it is not easy to admit to this common ‘over exaggeration’ practice, I would advise market research (or any other) agencies to stop saying you “are the ‘best'”, as you are probably not. Stop describing yourself as a global leader because there is really no such thing (well, at least not for long). Stop creating unreal statistics because all you do is paint a misleading picture, which affects the whole industry. Just be honest. In every aspect of your work.

In the long run, there is nothing better than that. Perhaps going back to basics and reminding ourselves about this can help us rebuild the industry’s reputation and best practices.

Whether research or PR agency, instead of blowing our own trumpet, what about the following?

  • Do not be afraid to admit that there is something you do not understand. From the moment you receive the brief, it is all right to let the client know there are bits which are blurry and to ask for clarification.
  • Provide the feedback based on your expertise and knowledge if changes to it are needed. Clients do not need to be research (or PR) savvy. We are the experts; therefore, we should be positioning ourselves as such (even if it means tweaking the brief).
  • Do not overcommit on what you can deliver and where. Being truthful is important and trust me, if you are not, your client will very quickly figure that out.
  • Do not change your cost after the project is commissioned! It is extremely unprofessional and leaves a long-lasting negative impression. It is fine not to be sure about certain aspects of the projects, especially those which are niche. At the same time, it is not that difficult to let the client know about your assumptions, estimates or provide different cost options based on different scenarios. All this at the bidding stage though, not after the sign off.
  • Keep your clients informed and in the loop. They are often new to market research and giving them reassurance about the progress is crucial for developing a strong relationship
  • Stick to your deadlines. The outcome you provide is only the first step in their journey and not doing this can have some serious consequences.
  • Ask for feedback after project completion. Real, honest feedback! It is a constant learning process for all involved and knowing how your performance is ranked should be considered one of the biggest assets for your company.
  • Finally, do not be afraid to educate your clients. Either by providing them with a real picture of the process or by offering some complimentary learning sessions to make them better equipped too. For example, Sapio Research offers “Lunch & Learn” sessions for teams from different sectors and in different markets. All this with remarkable success and appreciation.

 

Do not get me wrong here, please. I am not trying to slag off the industry I love. I know plenty of fantastic market research agencies around. I was part of some of them. Sometimes I was a client too. My point is that unfortunately there are still some “bad apples” out there and I hope that one day there will be absolutely none. Once that happens, we can all get back to being proud of what we do and the industry we represent.

 

Team Indonesia Win Gold at Cannes Young PR Lions

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Indonesia’s Randy Handoko and Joshua Tjandra, creatives at Leo Burnett Jakarta, are the winners of this year’s Cannes Young PR Lions competition. The team from Colombia, Rony Saavedra and Manuel Barbosa Granados won Silver, and from Germany, Alexander Walter and Katharina Kiriakou claimed Bronze.

At the global final, Randy and Joshua competed against 26 national winners to be crowned the world’s best young PR creatives. Teams had 24 hours to create a global campaign based on a detailed brief from the United Nations Educational, Scientific and Cultural Organisation (UNESCO).

The brief challenged competitors to create a campaign that would get the attention from youth around the world to help make a video combating racism. The winning campaign idea was a flight anti-racism video – a safety video created by youth around the world that protects travellers against racism.

Rob Morbin, ICCO Deputy Chief Executive, said:

“Congratulations Randy and Joshua, for developing a powerful campaign that I hope will come to life on every in-flight screen across the world. Their winning work sets the bar for the entire industry and is a celebration of creativity’s power to change the world for the better.”


Also, to our UK-based colleagues, on Wednesday, 29th June, the PRCA will be hosting a Cannes Debrief: Digital & Creative Groups (in-person networking) event for all interested to hear first-hand about what caught the judges’ attention this year.

Social & Influencer Lions Jury President, Caitlin Ryan – VP Creative Shop EMEA at Meta, in conversation with PRCA Digital Co-Chair, Candace Kuss, will show award-winning case studies, talk about inspiring work and emerging themes, and share top tips for 2023 submissions.

If you’d like to reserve a seat for this event, please register your interest here!