A big theme – and an even bigger ambition for London to be the biggest AMEC International Summit yet – that’s the aim for June 2016.

The 2016 Summit theme will be “Making Metrics Matter – Taking Measurement Mainstream”. It will address the key business issue that companies and organisations have of making measurement a mainstream part of their PR and communications outreach.

Barry Leggetter, AMEC CEO, said: “The theme gives AMEC a big opportunity once and for all to make a break-through in the way that measurement is seen.”

Already AMEC has the backing of four Industry Supporters: Chartered Institute of Public Relations; International Communications Consultancy Organisation (ICCO); Institute for Public Relations and the Public Relations Consultants Association (PRCA).

The Summit will be a dynamic two-day mix of presentations from top client speakers and an interactive workshop day programme where moderators and panels will be specifically asked to focus on maximum contact with their audience.

Expected attendance of more than 250 communications professionals from around 30 countries.