The Holmes Report’s In2Summit series is a high-level event designed for senior practitioners to address the critical issues impacting engagement, ranging from analytics, digital tech and content marketing, to big data, visual storytelling and new talent.

The first Berlin edition of the In2Summit will take place on 25 May at The Station, and will include the In2 SABRE Awards at lunchtime. That evening, the EMEA SABRE Awards ceremony will be hosted at the same venue. This is the world’s largest PR awards competition and the ceremony celebrates the Diamond, Platinum and Gold SABRE Award winners, along with the Holmes Report’s EMEA Agencies of the Year.

The In2 Summit was launched to explore the ways in which the scope, structure, language—indeed, the very definition—of communication is changing. Today’s comms professionals need an understanding of big data and analytics, social media, social business and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.