Harris Diamond, CEO of McCann Worldgroup; Kamal Ahmed, BBC Business Editor; and Andrew McGuinness MPRCA, Freuds CEO. Curated and introduced by Golin International President and PRCA Chairman Matt Neale MPRCA, the conference will shine a light on the future of the industry, for both agency and in-house practitioners. AGENDA
| 09:00 | REGISTRATION |
| 09:30 | Welcome Address: Matt Neale MPRCA, President, Golin and PRCA Chairman; and Francis Ingham MPRCA, PRCA Director General |
| PART ONE: | EVOLVING AT INTEGRATED OFFERING |
| 09:45 | Kamal Ahmed, Business Editor, BBC |
| 10:15 | Harris Diamond, CEO, McCann Worldgroup: ‘The future role for PR within the broader marketing services world’ |
| 10:45 | Jackie Brock Doyle MPRCA, Chairman, Good Relations: ‘Integrated by default: lessons from the field of play’ |
| 11:15 | COFFEE BREAK |
| PART TWO: | THE ECONOMICS OF REPUTATION |
| 11:35 | Shane O’Riordain, MD, Communication, Strategy, Regulation and Pricing, Royal Mail: ‘Guilty until proven innocent: How to defend and build your brand in 2015?’ |
| 12:05 | Tony Langham CMPRCA, Chief Executive of Lansons, chairs ‘The Economics of Reputation: conversation starters and panel debate’ featuring: – Miles Celic, Director of Group Strategic Communications, Prudential plc – Mary Whenman, Former Managing Director, Corporate, Financial & Public Affairs, Weber Shandwick & President, Women in PR |
| 12:50 | LUNCH |
| 13:50 | Andrew McGuinness MPRCA, CEO, Freuds: ‘Why corporates must be famous for good: the future of successful reputation is in being famous for your positive impact’ |
| PART THREE: | THE SCIENCE OF PR |
| 14:20 | Toby Harrison, Planning Partner, Adam and Eve DDB: ‘The Science of PR’ |
| 15:05 | Imogen Osborne MPRCA, Question and Retain, presents ‘How real-time data is delivering growth and innovation for PR consultancies’, featuringNeil Kleiner MPRCA, Head of Social Media, Golin, on real time marketing |
| 15:50 | COFFEE BREAK |
| PART FOUR: | SUMMING UP AND BRINGING IT ALL TOGETHER… |
| 16:10 | Danny Rogers FPRCA, Editor-in-Chief of PRWeek and author of Campaigns that Shook the World: ‘A new manifesto for the outstanding PR campaigns of today and the future’ |
| 16:40 | Michael Frohlich MPRCA, CEO, Ogilvy PR, and Carla Busazi, Chief Content Officer, WGSN: ‘Listen to many, speak to a few’ |
| 17:10 | Closing speech: Matt Neale MPRCA, President, Golin and PRCA Chairman |
Special thanks to our media partner:
Special thanks to the sponsors:
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