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Generation X Around the Globe: The 2018 trends to know
/in International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation, Strategy GlobalHere, we examine the defining characteristics, behaviors and attitudes of Generation X. Find out: How digitally engaged are these consumers? Which marketing channels are most effective for reaching them? How […]
The Science of Influence: How Social Media Affects Decision-Making in the Healthcare, Travel, Retail and Financial Industries – IPR
/in Campaigns, International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation, Social & digital media, Strategy North AmericaIn a survey of 1,783 internet users, this study explored the level of influence social media has in four industries: healthcare, financial, travel (personal not business), and retail. The results […]
The Top 11 Public Relations Insights of 2017 – IPR
/in Business, Management & leadership, Measurement and Evaluation, Strategy North AmericaIntroduction For the fourth annual edition of the Top 10 Research Insights of 2017, IPR did something different and added an 11th study because we believe every single one of […]
European Communication Monitor Report 2018
/in Best practice, Business, management & leadership, International PR, Strategy EuropeStrategic communication and the challenges of fake news, trust, leadership, work stress and job satisfaction. Results of a survey in 48 countries.
European Communication Monitor Report 2017
/in International PR, Marketing, marcomms & integrated PR, Social & digital media, Strategy EuropeHow strategic communication deals with the challenges of visualistion, social bots and hypermodernity. Results of a survey in 50 countries.
European Communication Monitor Report 2016
/in Internal communications, International PR, Marketing, marcomms & integrated PR, Media relations, Strategy EuropeExploring trends in big data, stakeholder engagement and strategic communication. Results of a survey in 43 countries.