Communicating With Compassion

In addition to the urgent need to communicate on grounds of facts, science, and accuracy, is the need to communicate with empathy and compassion. ICCO endorses the IPR and CARMA research into vaccine communication and the following guide gives simple tips to engage audiences on this topic.

CARMA study explores link between media, spokespeople, and COVID-19 vaccine trust

View IPR Communicator’s Guide to Vaccine Communication

Promoting Reliable Information Sources

Covid-19 vaccination roll out has been classed as an ‘disinfodemic’ and communications professionals have a responsibility to drive people towards reliable sources of information and warn against unreliable, unsolicited sources or falsehoods commonly spread through social media and instant messaging.

Through direct contact with international independent health institution the European Medicines Agency, ICCO recommends that our members use and promote the following sources of information:

Vaccines and treatments authorised for COVID-19

Three tiers of information:

Public-health advice during COVID-19 pandemic

Follow EMA’s official channels on Twitter and LinkedIn for more updates

If you want to suggest other reliable sources for us to list on this page, please contact 

World Health Organisation Myth Busting, Misinformation Reporting and Reliable Sources

Visit our Covid-19 support page for more links and tips.

We encourage ICCO members to copy the below logo on your website or in email signatures, linking to this page or one of the above links.