As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.


Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.


How does SEO work? A guide for PR and Communications Practitioners

Date: Thu 7th February 2019

70.00 - 85.00

This SEO and PR webinar provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings.

Wellbeing at Work – An introduction to stress and mental health

Date: Thu 7th February 2019

70.00 - 85.00

This webinar will provide an introduction to mental wellbeing in the workplace and armed with greater understanding, will prepare you to better face the challenges of daily life.

Rest, Recovery, and Recharge – The value of sleep

Date: Fri 8th February 2019

70.00 - 85.00

This webinar will take a look at some high level science and theories to provide context to our rest, recovery & sleep patterns.

The Power of Pinning: Pinterest Hacks for PRs

Date: Thu 14th February 2019

70.00 - 85.00

This webinar is perfect for PR practitioners who manage marketing campaigns for brands and service providers, or advise those who do.

Understanding Finance

Date: Thu 14th February 2019

70.00 - 85.00

This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements.

Ethics in PR and Communications

Date: Wed 20th February 2019

70.00 - 85.00

Course delegates will have clearer understanding of what is acceptable professional advice and behaviour and what is not acceptable/illegal.

How Local Authorities Work and How To Work With Them

Date: Thu 28th February 2019

70.00 - 85.00

This course is designed for all communicators working with local authorities or considering working with local authorities.

Gaining Coverage in a Digital Media World

Date: Fri 1st March 2019

70.00 - 85.00

This course is aimed at account executives and account managers who would like to develop the skills and knowledge to increase coverage for their company or client in the digital media.

Good Media Relations

Date: Mon 4th March 2019

70.00 - 85.00

This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them.

Communicating in the Middle East and North Africa

Date: Tue 5th March 2019

70.00 - 85.00

The aim of this course is to provide participants with key insights into the region that will help them advance their business and communications objectives.