As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.


Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.


Using Video in Social Media for PR and Communications

Date: Wed 12th June 2019

70.00 - 85.00

This session explores the opportunities available to you to use video to engage your audiences, be that owned, earned or paid for, showing how it can be integrated as a key tactic for a specific activity or strategy.

Influencer Relations

Date: Thu 13th June 2019

70.00 - 85.00

Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.

Producing Engaging Content in Public Sector Communications

Date: Thu 13th June 2019

70.00 - 85.00

The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.

Running Effective Political Campaigns: Influence the Political Agenda

Date: Thu 20th June 2019

70.00 - 85.00

This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.

Rest, Recovery, and Recharge – The value of sleep

Date: Thu 27th June 2019

70.00 - 85.00

This webinar will take a look at some high level science and theories to provide context to our rest, recovery & sleep patterns.

Good Media Relations

Date: Mon 1st July 2019

70.00 - 85.00

This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them.

Getting to Grips with Grammar

Date: Tue 2nd July 2019

70.00 - 85.00

This course will give you the confidence to use punctuation and sentence structure correctly and address common English grammar mistakes in a commonsense and light-hearted format.

Introduction to Writing for PR and Communications Practitioners

Date: Tue 2nd July 2019

70.00 - 85.00

This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills.

Your Role in a New Business Pitch

Date: Wed 3rd July 2019

70.00 - 85.00

Attendees learn how to sharpen up their pitching skills; how to align their proposals with the client's real objectives; how to make their pitches gripping and memorable; and how to manage various kinds of client behaviour during the presentation.

Everyday Mindfulness – An Introduction

Date: Thu 4th July 2019

70.00 - 85.00

This webinar will explore how to bring mindfulness techniques into our daily lives, as a powerful stress management and resilience tool, combating the myriad daily pressures.