As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.

Levels

Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.

Webinars

Measuring and Evaluating PR Campaigns

Date: Mon 25th March 2019

70.00 - 85.00

This course is aimed at all levels who would like to develop their understanding in measuring and evaluating PR campaigns.

Digital Landscape for PR and Communications

Date: Tue 2nd April 2019

70.00 - 85.00

This webinar examines the landscape against which the PR profession must now operate.

Creating and Curating Compelling Content for Social Media

Date: Thu 4th April 2019

70.00 - 85.00

The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging.

Crisis Management

Date: Thu 4th April 2019

70.00 - 85.00

This course is aimed at all levels who would like to learn about crisis management or refresh their skills in this area.

Creating Great B2B Social Media Campaigns

Date: Tue 9th April 2019

70.00 - 85.00

In this webinar we reveal, through examples and case studies, how social media can increase the engagement of any B2B campaign.

Supercharge PR Campaigns for LinkedIn

Date: Tue 9th April 2019

70.00 - 85.00

Attendees will discover the many ways LinkedIn can be used as a powerful tool for PR professionals.

Making Great PR Campaigns with Instagram

Date: Wed 10th April 2019

70.00 - 85.00

This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences.

Climbing the PR and Communications Career Ladder

Date: Thu 11th April 2019

70.00 - 85.00

This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.

Getting to Grips with Grammar

Date: Fri 26th April 2019

70.00 - 85.00

This webinar will refresh your skills and help you avoid embarrassing mistakes.

Introduction to Writing for PR and Communications

Date: Fri 26th April 2019

70.00 - 85.00

This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills.

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