As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.

Levels

Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.

Webinars

Understanding Finance

Date: Wed 22nd May 2019

70.00 - 85.00

This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements.

How to Write a Winning Award Entry

Date: Thu 23rd May 2019

70.00 - 85.00

This course is for anyone involved in entering awards – from a strategic decision-making level on how to plan and design campaigns to be award-winning to those involved in the practicalities of writing and presenting awards.

Getting maximum impact from a disappearing PR budget

Date: Thu 30th May 2019

70.00 - 85.00

The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.

Paid Media

Date: Thu 30th May 2019

70.00 - 85.00

This course is aimed at anyone who wants to know where Paid Media fits into planning, alongside Earned, Shared, and Owned Media (often referred to as the ‘PESO model’).

Build Brand ‘You’ in 9 Minutes a Day

Date: Tue 4th June 2019

70.00 - 85.00

This webinar is perfect for busy PR practitioners – freelance or otherwise – and business owners who want to supercharge their own profile, as well as their company’s, via social media.

Ethics in PR and Communications

Date: Wed 5th June 2019

70.00 - 85.00

Course delegates will have clearer understanding of what is acceptable professional advice and behaviour and what is not acceptable/illegal.

Moving from Internal Communications Employee Engagement

Date: Thu 6th June 2019

70.00 - 85.00

The online seminar will take you through ways to move from internal communication activity through to building employee engagement for the future.

Wellbeing at Work – An introduction to stress and mental health

Date: Fri 7th June 2019

70.00 - 85.00

This webinar will provide an introduction to mental wellbeing in the workplace and armed with greater understanding, will prepare you to better face the challenges of daily life.

Digital Disruption – The next wave?

Date: Tue 11th June 2019

70.00 - 85.00

Attendees will understand the factors of digital disruption that are affecting the PR industry.

Employee Change Communications

Date: Tue 11th June 2019

70.00 - 85.00

Attendees will understand the factors of digital disruption that are affecting the PR industry.This webinar is designed for beginner-to-intermediate communicators looking to understand how to design and manage employee change communications.

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