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Sweta Fernandes – ICCO Next-Gen PR World Cup Finalist from UAE

Sweta Fernandes is one half of Team UAE’s ICCO Next-Gen PR World Cup finalists. The finals of the global event kicked off on October 13th and comes to a close today, October 18th. Leading up to the official end of the tournament, when a winner will be selected, we have been highlighting the talented group of young professionals who’ve made it into the finals after winning local and regional rounds of the contest over the past month.

Sweta Fernandes, Account Executive at Golin MENA & 2021 ICCO Next – Gen PR World Cup Finalist

Below, join us as we get to know Sweta Fernandes in a brief round of Q&A.

Golin MENA’s Sweta Fernandes

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Sweta: I think my favorite PR campaign is a fictional one. Mad Men is one of my all-time favorite shows and I watched it as a young advertising student and learnt more about advertising from watching the show than in my classes. In one of the episodes aptly titled, “Public Relations” Peggy Olson comes up with an idea to regain the Sugarberry Ham account. She hires two actresses to fight over ham in a grocery store. The plan goes awry when the fight turns real and one of the women pressed charges against the other for assault, and Peggy has to ask Don for bail and hush money. Don disapproves of the stunt (which was carried out behind his back), but Peggy points out that they did retain the account. Of course, public relations is so much bigger than just a stunt but it always stuck with me when I think “PR Campaign”

Q: What does being creative mean to you?

Sweta: Being creative to me means thinking like the quirky side characters who are cooler than the protagonists. Think Cosmo Kramer from Seinfeld, think Phoebe from Friends and of course Luna Lovegood from Harry Potter

Q: Favourite social media account to follow?

Swera: Twitter

Over the last 5 days, Sweta and her teammate Hazem Beshr  have worked to create and film a video pitch of an original campaign for a brief set by think tank, the International SOS Foundation. As of today, an international team of judges will score each pitch. Winners will be announced on October 21st.

Results of the 2021, inaugural PR World Cup Finals will be announced on October 21st, 2021 on all ICCO platforms.

Csenge Maller & Gerda Scheirich, Hungary’s ICCO Next-Gen PR World Cup Finalists

The finals of the ICCO Next Generation PR World Cup will be underway this Wednesday, October 13th. Having won the local PR cup in Hungary, Gerda Scheirich and Csenge Maller are set to compete against 10 other teams in the final round of the inaugural event. Join us as we get to know two of Hungary’s trailblazing young PR professionals.

Gerda Scheirich, PR Consultant at Open Communications & ICCO Next-Gen PR World Cup Finalist

Gerda Scheirich

PR Consultant at Open Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

My favorite campaign I worked on is ”rEGGelem* campaign” (*reggelem means ‘My Morning’ or in a creative way: ‘BrEGGfast’). The Hungarian Egg Association’s CSR campaign, rEGGelem, that is a school program launched in 2019, emphasizes the importance of having breakfast for young people. But it could not continue within the usual school framework due to the pandemic. Therefore, we proposed that the program should move to social media platforms, including TikTok, which is the most dynamically developing platform in Hungary and globally.

 

What does being creative mean to you?
For me, being creative means being able to solve a problem in a unique way. And as a result, creating something valuable that has a positive impact on others: making them laugh, think, take action or “simply” making their life better.

 

Favourite social media account to follow?

Gulyás Lídia  and Formula 1 official Instagram page.

 

 

Csenge Maller, Junior PR Consultant at Open Communications & ICCO Next-Gen PR World Cup Finalist

Csenge Maller

Junior Public Relations Consultant at Open Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

One of my favorite campaigns is related to support premature babies. It included among others expert interviews, media and influencer collaborations,  and also a strong online presence. This theme always warms my heart.

 

What does being creative mean to you?
For me, being creative means to create something unique that grabs attention and leaves a lasting mark in people.

 

Favourite social media account to follow?

Neubeller Réka. I’m impressed by her thoughts, style and perspective on life.

 

To read more about the competition, click here.