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The 2017 IPR and PRSA Report: KSAs and Characteristics of Entry-Level Public Relations Professionals
/in Business, management & leadership North AmericaThe Institute for Public Relations and the Public Relations Society of America conducted a study of 386 entry-level professionals in public relations to better understand their level of knowledge, skills, […]
The Science of Influence: How Social Media Affects Decision-Making in the Healthcare, Travel, Retail and Financial Industries – IPR
/in Campaigns, International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation, Social & digital media, Strategy North AmericaIn a survey of 1,783 internet users, this study explored the level of influence social media has in four industries: healthcare, financial, travel (personal not business), and retail. The results […]
The Top 11 Public Relations Insights of 2017 – IPR
/in Business, Management & leadership, Measurement and Evaluation, Strategy North AmericaIntroduction For the fourth annual edition of the Top 10 Research Insights of 2017, IPR did something different and added an 11th study because we believe every single one of […]
10 Lessons from Standards that Failed the Test – IPR
/in Business, Management & leadership, Measurement and Evaluation, Social & digital media North AmericaThe Why and How of Social Media Measurement Standards: The road from measurement mayhem to standards can be a rocky one, as we learned when we set out to bring […]