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ICCO Global Summit 2019 Slides
/in Best practice, Business, Business, management & leadership, Campaigns, Creativity & innovation, Crisis and Reputation, Design & print, Editing, Ethics, Event & project management, Government & public affairs, Internal communications, International PR, Management & leadership, Marcomms & integrated PR, Marketing, Marketing and International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation, Media relations, Social & digital media, Strategy, Writing, Writing, editing, design & print Africa, Asia Pacific, Europe, Global, Middle East, North America, South AmericaGeneration X Around the Globe: The 2018 trends to know
/in International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation, Strategy GlobalHere, we examine the defining characteristics, behaviors and attitudes of Generation X. Find out: How digitally engaged are these consumers? Which marketing channels are most effective for reaching them? How […]
Sports Around the World – GlobalWebIndex Insight Report 2018
/in Campaigns, International PR, Marketing, marcomms & integrated PR, Social & digital media Europe, GlobalExamining how digital consumers around the world engage with sports, and the opportunities for sports brands and marketers
Health & Wellbeing in the Digital Era: Examining how digital consumer habits are changing in a health-obsessed landscape – GlobalWebIndex Report
/in Campaigns, International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation Europe, GlobalHere, we explore the world of health and wellbeing, covering topics like health consciousness, exercise habits, and food and beauty brand preferences. Uncover: What is the state of the global health landscape? What countries […]
The Science of Influence: How Social Media Affects Decision-Making in the Healthcare, Travel, Retail and Financial Industries – IPR
/in Campaigns, International PR, Marketing, marcomms & integrated PR, Measurement and Evaluation, Social & digital media, Strategy North AmericaIn a survey of 1,783 internet users, this study explored the level of influence social media has in four industries: healthcare, financial, travel (personal not business), and retail. The results […]
European Communication Monitor Report 2018
/in Best practice, Business, management & leadership, International PR, Strategy EuropeStrategic communication and the challenges of fake news, trust, leadership, work stress and job satisfaction. Results of a survey in 48 countries.
European Communication Monitor Report 2017
/in International PR, Marketing, marcomms & integrated PR, Social & digital media, Strategy EuropeHow strategic communication deals with the challenges of visualistion, social bots and hypermodernity. Results of a survey in 50 countries.
European Communication Monitor Report 2016
/in Internal communications, International PR, Marketing, marcomms & integrated PR, Media relations, Strategy EuropeExploring trends in big data, stakeholder engagement and strategic communication. Results of a survey in 43 countries.