In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

• Master the latest trends in crisis and reputation management with some of the world’s most admired PR and communications professionals
• Go behind the scenes of some of the world’s most talked about crisis including cyber attacks, the Ebola crisis, the Icelandic Volcano ash and the oil spill in the Gulf of Mexico
• Identify the qualities people expect to see in your brand, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
• Educate your workforce on potential cyber threats, identify which data needs to be absolutely protected, plan in advance and rebuild trust with consumers after a cyber-attack.
• Determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.